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Conferences and Seminars

Worcester Business School runs a range of events designed to share cutting edge research and knowledge with businesses and the wider community. All sessions are free to attend and our forthcoming sessions are listed below. If you would like to attend any of our sessions please e-mail Sally Docherty ( ). If there is a topic that you would be interested in seeing a session on then please e-mail Holly Andrews (


Forthcoming Sessions:

Augmented Reality in Live Performance

Dr Paul Golz (ISES), Dr Chris Bowers and Dr Marc Price (Computing) of the University of Worcester will be giving a talk on Augmented Reality in Live Performance at the Hive on Monday 12th June 2017

Augmented reality is an area of active interest the world over. Corporations, both large and small, are investing heavily in R&D. Microsoft’s HoloLens is on the cusp of being released and Pokemon Go was the hit game of 2016. AR has the potential to significantly affect how we interact with the world around us.

Augmenting dynamic scenes, for example theatre, sporting events, or even lectures, is somewhat difficult given the speed of the environment and the potential for differing viewpoints on the scene. In this seminar we will introduce the world of AR within performance and show some of the work happening at Worcester into developing a dynamic AR system.

The seminar will include a very short dance performance by PE and Dance student Lauren Richards. Attendees will also be encouraged to try out their own moves in front of our equipment!


Hive Studio, The Hive, Worcester
• 5.15 - 6:00pm: Tea, coffee, networking
• 6.00 - 7pm Seminar


Previous Sessions:  


September 15th 2016 

Drones in business: can your organisation capitalise on this new technology? 

Dr Jo Kuzma, Andrew Robinson and Kate Dobson

28th January 2016  

Innovative Business Models – A New Piece of Kit for Your Toolbox

Dr Abdul Taroun and Dr Vessela Warren 

June 16th 2015

Workplace Heroes and Villains: Are you supporting your best people or encouraging your worst?

Dr Holly Andrews and Dr Rebecca Jones  

May 21st 2015 

Social Media: The Bright Side and Dark Side

Nigel Walton 

January 29th 2014

Managing customer relationships in the service sector

Dr Helen Watts and Dr Richard Nicholls