Herefordshire & Worcestershire Help To Grow Management Course


The Help to Grow: Management Course is a government funded, leadership course aimed at Senior Managers in small and medium sized businesses.  The course is designed in collaboration with industry experts, experienced entrepreneurs, and​ Business Schools. The Help to Grow: Management Course provides practical skills and knowledge to develop employees, build business resilience, increase profits and support growth. 

Help to grow management course logo

Aimed at senior leaders, this course covers strategies for growth and innovation. Course content also covers approaches to digital adoption as well as financial management and responsible business practices. The course is designed to be studied around existing work commitments and can be accessed through a blend of online and face-to-face sessions.

By the end of the course you will have utilised your 1:1 business mentoring to take away a bespoke business plan to help your business reach its full potential​. 

The cost of this course is 90% subsidised by the government.

Why study at Worcester?

We are a welcoming and friendly Business School and our campus is situated in the heart of our historic city of Worcester. We are centrally located with excellent road and rail links.

Birmingham, Bristol and Cardiff are all within easy reach, as are Herefordshire, Shropshire, and the Black Country.


To be eligable to this course you must be:

  • A business or social enterprise (not a charity) based in the United Kingdom, with 5 to 249 employees  
  • A business that is more than a year old  
  • A senior decision maker within the business e.g. CEO, Finance director    
  • Have at least one line of management in business employment structure.

Number of attendees

  • For businesses or social enterprises that have fewer than 10 employees, no more than one participant can participate in the Programme 
  • For businesses or social enterprises with 10 or more employees, up to two persons can participate in the Programme.  


How you study?

This is a 12 week course which will include both in person and online delivery.  There will be a combination of taught sessions, seminars and use of resources such as case studies. 


Help to Grow Management Course is 90% funded by the Department for Business, Energy and Industrial Strategy (BEIS). 

Small and medium sized businesses only need to pay £750 per attendee (10% of the overall value).

Payment will be required once you have been offered a place on the course. 

Course content

  • Strategy and Innovation
  • Digital Adoption
  • Internationalisation and Winning New Markets - Case Study
  • Vision, Mission and Values
  • Developing a Marketing Strategy
  • Building a Brand Case Study
  • Organisational Design
  • Employee Engagement and Leading Change
  • High Performance Workplace - Case Study
  • Efficient Operations
  • Finance and Financial Management
  • Implementing Growth Plans - Case Study

Programme locations and overview

 Help to Grow Programme Overview 

The most up-to-date timetable information will be available to you once you have accepted a place and registered for the course. Module dates may be subject to change. 

  Induction  20/09/2023 City Campus  tbc
Module 1 Strategy and Innovation  27/09/2023 online 1 to 5pm 
Module 2  Digital Adoption  10/04/2023 online 1 to 5pm 
Module 3  Internationalisation and Winning New Markets 10/11/2023 City Campus  1 to 5pm 
Module 4 Vision, Mission and Values  18/10/2023 Online 1 to 5pm 
Module 5 Developing a Marketing Strategy  25/10/2023 Online 1 to 5pm 
Module 6 Building a Brand Case Study 11/01/2023 City Campus  1 to 5pm 
Module 7 Organisational Design 11/08/2023 Online 1 to 5pm 
Module 8 Employee Engagement and Leading Change  15/11/2023 Online 1 to 5pm 
Module 9  High Performance Workplace Case Study 22/11/2023 City Campus  1 to 5pm 
Module 10  Efficient Operations  29/11/2023 Online  1 to 5pm 
Module 11 Finance and Financial management 12/06/2023 Online  1 to 5pm 
Module 12  Implementing Growth Plans  13/12/2023 City Campus  1 to 5pm 



Further information and Registration 

To find out further information please contact Joanne Murphy - Business Development Manager at Worcester Business School - via email on: to arrange an informal discussion.