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What makes Applied Sports Performance Analysis MSc at Worcester special?

Over the past decade the sports science discipline of Performance Analysis has seen a rapid growth at both elite and grass roots levels. Our course has been specifically designed to provide you with the knowledge and skills needed to thrive as a Performance Analyst.

At Worcester you will have access to the latest software and hardware, giving you experience of new and emerging technologies at the forefront of the discipline. The applied nature of the course forms the core of the programme with a significant part being vocationally based.

The course content builds on the foundational skills and theory learnt on an undergraduate degree course in sports coaching, sports science or performance analysis. Enabling you to obtain the essential skills, knowledge and experience to enter employment.



Key features

  • Heavy emphasis on development and application of the applied skills of a performance analyst
  • Strong links to professional sports clubs and organisations
  • Excellent facilities, including two performance analysis laboratories, Motion & Performance Centre, McClelland Health & Wellbeing Centre, 2,000-seat sports arena, two indoor sports centres, floodlit 3G astro, floodlit synthetic pitch, exercise physiology suite (BASES accredited), sports science laboratories, gymnasia and dance studio
  • Full or part-time options, with a flexible modular scheme so that you can study at your own pace
Entry requirements

What qualifications will you need?

Entry requirements

You will normally have a 2:1 classification in a sport-related degree.

Those who hold a sport-related degree classification of either 2:2 (or below) or a non-sport-related degree will be considered on a case-by-case basis and may be required to submit a portfolio of evidence to demonstrate relevant experience/knowledge.

All applicants shall be interviewed.

International students require IELTS of 6.5 (with no less than 5.5 in any component) or equivalent.

Other information

If you have any questions about entry requirements, please contact the Admissions Office on 01905 855111 or email for advice.

Course content

What will you study?

Our courses are informed by research and current developments in the discipline and feedback from students, external examiners and employers. Modules do therefore change periodically in the interests of keeping the course relevant and reflecting best practice. The most up-to-date information will be available to you once you have accepted a place and registered for the course. If there are insufficient numbers of students interested in an optional module, this might not be offered, but we will advise you as soon as possible and help you choose an alternative. 


  • Evidence-Informed Performance Analysis
  • The Role of the Analyst
  • Future Directions in Performance Analysis of Sport
  • Professional Placement
  • Sport Research Project

The MSc Sport (Applied Performance Analysis) has been specifically designed for students wishing to progress in their careers as a sports performance analysts, in either an athlete support or a research role. Sports performance analysis is an objective way of observing and recording performances to quantify key performance elements in a valid and consistent manner to inform future practice. 

Sports performance analysts are now employed by virtually every professional club to provide coaches, athletes and other support staff with objective data to aid in improve sporting performance. Roles that sports performance analysts typically fulfil include coding performances to prepare reports and videos to evaluate past and/or future performances, identifying trends and patterns between teams/individuals through statistical analyses, using objective performance data to answer key performance related questions posed by coaches, players and/or other performance related staff etc.

In particular, the course aims to facilitate the development of theoretical and practical knowledge, understanding and professional skills of sport performance analysts working in or hoping to work in the sports performance industry. With this in mind the primary focus of content and the flexible learning delivery method is related to developing and enhancing the competencies of an applied sports performance analyst. This specific focus provides students with a greater depth of understanding and technical skills and will better prepare students to further their careers in the highly competitive field of applied sports performance analysis.

Teaching and assessment

How will you be taught?

We place emphasis on enabling you to develop the independent learning capabilities that will equip you for lifelong learning and future employment, as well as academic achievement.

A mixture of independent study, teaching and academic support through the personal academic tutoring system enables you to reflect on progress and build up a profile of skills, achievements and experiences that will enable you to flourish and be successful.


You are taught through a flexible and distributed learning approach, which means that instead of meeting in a traditional face-to-face classroom over the course of this semester, a majority of our class time will be spent participating in small group, on-line discussions and activities. In addition, meetings with personal academic tutors are throughout the academic year.

These on-line discussions and activities require you to engage with both tutors and peers to support and guide your learning. The online activities are supplemented by two blocks of one-week intensive teaching here at Worcester (currently delivered in September and January). The remainder of the modules can be accessed, studied and assessed from anywhere in the world meaning you are not tied to one location, reflecting the demands of the modern day performance analyst.

Contact time

During the two intensive blocks of teaching, you will have 40 hours of contact.

In a typical week you will have around 4 contact hours of online teaching if you are studying full-time.

The precise contact hours will depend on the modules selected and towards the end of the programme you will normally have slightly less contact time in order to do more independent study.

Independent self-study

In addition to the contact time, you are expected to undertake around 25 hours of personal self-study per week if you are studying full-time. Typically, this will involve reading, data collection and undertaking applied analysis experience.

Independent learning is supported by a range of excellent learning facilities, including the Hive and library resources, the virtual learning environment, and extensive electronic learning resources.

Teaching staff

You will be taught by a teaching team whose expertise and knowledge are closely matched to the content of the modules on the course. The team includes Dr John Francis and Michael Bateman.

Teaching is informed by the research and consultancy, and 100 per cent of course lecturers have a higher education teaching qualification or are Fellows of the Higher Education Academy. You can learn more about the staff by visiting our staff profiles.


The course provides opportunities to test understanding and learning informally through the completion of practice or 'formative' assignments. Each module has one or more formal or 'summative' assessments which are graded and count towards the overall module grade.

Assessment methods include eportfolios, presentations, essays and frequent opportunities to negotiate assessment task formats.

The precise assessment requirements for an individual student in an academic year will vary according to the mandatory and optional modules taken.


You will receive feedback on practice assessments and on formal assessments undertaken by coursework. Feedback is intended to support learning and you are encouraged to discuss it with personal academic tutors and module tutors as appropriate.

We aim to provide you with feedback on formal course work assessments within 20 working days of hand-in.


Where could it take you?

University of Worcester graduates in the field of performance analysis have continued to study higher level qualifications at both UW and other institutions across the UK. Many have found employment within professional sports clubs and some have extended their internship into a part-time paid role. 

The success of students studying on this programme has primarily been based within elite sport but has also been as diverse as local authority organisations (performance analyst role). The course has a strong record of helping students gain employment upon completion of studies.

Upon successful completion of the Masters Programme, students have gained first employment, promotion within their own organisation, gained international employment or move to a senior management position in other organisations. The Masters also provides a platform to other research/higher degrees in sport and promotion in other professional organisations. The completion of the Masters may also provide students with the ability to enhance their current working practices. 

Katie Sorenson

Katie Sorenson

U9-U12 Performance Analyst at Manchester City Football Club

“The MSc course has helped me with projects within my role at Southend United. At university, I especially enjoyed the Work Based Project modules, as it allowed me to apply my knowledge into a professional analysis setting. I did a project on set pieces within my club, which had a very positive outcome within my club.

“We were able to score more goals from set pieces as we found what suited our players and style of play, and we conceded less opportunities when defending set pieces. Another module, which focussed on feedback with coaches, has ensured I have improved how I inform the coaching process with my analytical insight. 

“The structure allowed me to work at my placement as well as play semi-pro football. Without the structure of course, I would not have been able to balance the three. I missed a few lectures due to work/football commitments, but it was available for me to catch up on and go over the lectures the next day. It meant I could be flexible, and didn't have to stress.

“The intensive weeks were great as it was great to meet everyone in September and then catch up with everyone again when it came to the January intensive week. It was great to see how everyone had grown within their roles at their clubs, through the aid of the MSc course. I have managed to stay in good contact with a few of the course. We continue to share code windows, ideas and analytical insight. As well as continuing to talk about jobs that come up at clubs!”

Matt Lewis

Matthew Lewis

Senior First Team Performance Analyst at Norwich City Football Club

"My journey as a performance analyst began during my undergraduate degree in Sport Coaching at the University of Worcester. I enjoyed the experience so much that I went back for postgraduate study where I specialised in performance analysis.

"The industry links of the staff ensured that there were many opportunities for me to gain applied experience within the performance analysis industry, as well as ensuring that what we were taught was relevant to what analysts did. The placement opportunities gave me a real taste for the life as a performance analyst as well as helping me grow and develop – improving my knowledge and understanding of not only the theory but practices of analysts too. Staff were always willing to help and support me along the way.

"Studying as a distance learner allowed me to be located at a football club without the necessity to travel to Worcester for all of my lectures and tutorials. The staff are incredibly helpful and go above and beyond to support me as the student, creating time for online tutorials, telephone calls and replying to my emails to ensure I feel comfortable with the tasks in hand. The facilities and resources are of the highest quality. The two performance analysis labs are fully equipped with the latest hardware and software and provide a great space to work in.

"I would certainly recommend the MSc programmes at the University of Worcester, especially completing academic study alongside an applied placement opportunity. Being able to apply theoretical knowledge to practical activity is so beneficial and increases the chances of obtaining full time employment. This provides a real edge on other courses at other institutions. I feel there wouldn’t have been a better place to learn and develop skills, not only academically, but ‘in the real world’."

Danny Barham

Danny Barham

Head of Academy Performance Analysis & Data at Birmingham City Football Club

"The MSc in Applied Performance Analysis course has helped me add academic rigour and understanding behind my practices and processes. This is so important when dealing with senior members of staff and coaches in the professional environment.

"The best thing about the course was the fact that a large proportion of the content is accessible online allowed me to manage my full-time work at the club with my studies which is imperative as the football industry is so demanding.

"A lot of the analysts on the course are practising analysts in other environments and having established relationships with them only aids club-to-club idea sharing. This is so important to growing our industry!"

mukesh talwar is wearing sports kit and standing against a green background.

Mukesh Talwar

U18 Performance Analyst at Birmingham City Football Club

"This MSc Course has provided me a greater insight of Performance Analysis. It has taught me many of the significant factors of how analysis fits within the world of sport i.e. The coaching process and the tools and mechanisms used. The course has helped me with the development of the players I have been working with.

I am currently working with the Under 18’s at Birmingham City Football Club and this course has been very useful in relation to my daily work, such as the delivery and feedback process for athletes. I have been able to use evidence-based literature to rationalise my decision-making process within my working environment, applying theory into a practical setting and vice versa, which has enabled me to make real impact to the coaching process.

One of the best things about the MSc is that it’s built around you. Working within a professional football environment where you are working 6/7 days a week for numerous hours it would be difficult to attend lectures on a weekly basis. However, with this MSc course you have interactive online lecturers which you can view from the comfort of your home or at work. If you can’t watch a lecture on the day, you can view it within the week to catch up on anything that you have missed.

The course has fantastic lecturers which is a bonus. They are easily contactable for any concerns that you might have and, from my own personal experience, they have been very helpful during my time on the course."

Ben Cresswell is smiling and looking into the camera

Ben Cresswell

Academy Data Insights Technician at Southampton Football Club


“The University offered a specialised Performance Analysis course where I could develop knowledge of the theory of analysis alongside the practical skills required to be an analyst. I was able to work in a professional sporting environment where you could link the applied work to your University work was beneficial to develop the skills of an analyst in a real-world environment.

“The curriculum we followed was very closely aligned to the requirements of a working analyst which ensured we were prepared to work following completion of this. Completing an Internship at Birmingham City during this time also introduced me to how analysis could be applied in a sporting setting. This experience in a sporting environment was invaluable when it comes to the skills I developed over this period.

“As the course put me alongside a group of people wanting to get into analysis, it was a great use to be able to interact with others on the course to either run new ideas past or help when I was struggling with something.”


How much will it cost?


The current fees can be found within the tuition fees document on our figure out finances page.

Postgraduate loans

The Government will provide a loan of up to £10,609 per student for postgraduate Masters study. It will be at your own discretion whether the loan is used towards fees, maintenance or other costs.

For full details visit our postgraduate loans page.

How to apply