Dr. Sajad Rezaei
Specialist in Digital Business, Marketing, Data Analytics, and Business Innovation
Evaluation Hub - Meet the Team
Interdisciplinary Team
email: s.rezaei@worc.ac.uk
Sajad is an experienced analytical academic who specialises in transforming complex data into actionable insights that support evidence-based decision-making and strategic development. With extensive experience across data collection, statistical analysis, and visualisation, he works with organisations in sectors such as healthcare, social care, higher education, and business to maximise the value of their data assets.
His analytical approach combines advanced quantitative methods with AI-driven analytics to uncover patterns, trends, and opportunities within large and often fragmented datasets. Sajad collaborates closely with clients to develop tailored data collection strategies and analytical frameworks that align with their goals. His areas of expertise include predictive modelling, statistical inference, and interactive data visualisation—empowering stakeholders with real-time, accessible insights through custom dashboards and reports.
Sajad distils complex analytical outputs into clear, actionable recommendations, helping organisations enhance operational efficiency, improve service design, and inform policy and investment decisions. His recent work includes consultancy for NHS-led digital intelligence programmes, academic research initiatives, and projects funded by the ESRC and The Productivity Institute.
By combining methodological rigour with a practical, outcomes-driven approach, Sajad supports clients in unlocking the strategic potential of their data. His consultancy offers impactful, scalable solutions that enable data-informed innovation, growth, and long-term value creation.