April White


University Arena Operations and Engagement Manager

School of Sport and Exercise Science

Senior Leadership Team

Professional and Technical Support Staff

Contact Details

email: april.white@worc.ac.uk
tel: 01905 855525

April has worked within the School of Sport and Exercise Science at the University of Worcester for over 16 years and is fully conversant with the priorities and objectives of the University and its commitment to community engagement.

Over the past 6 years, April has been involved in all aspects of fund raising for the University of Worcester Arena, including the successful Sport England Iconic Facilities bid.

April has significant experience of sport (national and international) and cultural events management and corporate/client hosting.

April has considerable experience of new facility start-up including building hand-over, system and procedural implementation and business planning. Due to this experience, April has been appointed as the Project Coordinator for the International Cricket Centre which is to be built on the Severn Campus.


  • IOSH Qualified

Industry Background

Working within the School of Sport and Exercise Science at the University of Worcester for over 16 years, April has significant experience of dealing with and contacts within National Governing Bodies and sporting organisations. April has also organised and managed in excess of 1000 regional, national and international conferences and events over the course of her career. Before joining the University, April was a Recruitment Consultant and as such, staff recruitment is an area she specialises in.  April has been actively involved in the Worcester Wolves Basketball franchise for 13 years and became a Director in 2016, leading the commercial event services, marketing and administrative provision of the franchise.

Scope of Role at the University

April provides strategic, operational and commercial leadership of the University Arena, balancing the needs of academic, community, recreational and commercial users. April led the development and implementation of the University Arena Commercial Business and Operational Plans. April recruits, leads and coordinates managers of event provision services and their staff.

Internal Responsibilities:

  • Strategic, commercial and operational leadership and management of the University of Worcester Arena
  • Project Coordinator: International Cricket Centre
  • Director: Worcester Wolves
  • Severn Stars: Board member
  • Flood Management Group

External Responsibilities:

  • Member of the City of Worcester Strategic Events Forum
  • Member of the Herefordshire and Worcestershire Chamber of Commerce Tourism Sub Committee
  • Member of various Local Organising Committees for large scale events