Marketing, Advertising and Public Relations BA (Hons)
What makes Marketing, Advertising & Public Relations at Worcester special?
Equip yourself for a challenging career in the fast-paced and fast growth marketing communications industry. It is also recognised by the Chartered Institute of Public Relations (CIPR) as career-relevant.
You’ll learn from our team of specialist academic staff and marketing communications professionals and be supported by regular career coaching. You’ll actively engage with the Chartered Institute of Marketing (CIM) and the Chartered Institute of Public Relations (CIPR) as you position yourself to enter this highly creative sector.
With its strong focus on innovation, creativity and contemporary issues, (such as digital communications, social media, instant gratification and globalisation), this highly-specialised degree will signal that you are creative, focused and commercially-driven. You will be able to demonstrate your marketing communications expertise alongside the skills most valued by employers. You will gain ‘real-world’ experience through working on communications campaigns for commercial clients through our Media Lab.
You will engage with the latest thinking through a research project supported by a member of our Customer Interactions Research Group.
Please note: There will be a charge for membership of professional bodies.
- 100% overall student satisfaction for Marketing, Advertising and Public Relations (NSS 2018)
- Enhance your employability through internships, consultancy projects, a one-year paid placement and integrated coaching from experienced business leaders
- Gain experience of working on digital marketing campaigns and developing websites for commercial clients through the Business School’s Media Lab
- Experience international cultures and develop a global mind-set through options to work and study abroad
- Gain Associate Membership of the Chartered Management Institute and accreditation through the Chartered Institute of Marketing and Chartered Institute of Public Relations
This course received 100% overall student satisfaction (NSS 2018)
Worcester Business School
Benefits to our students:
- Gain insight into the related marketing communications disciplines of marketing, advertising and public relations and how they contribute to the creation of brand value
- Work with academics and marketing communications professionals who have extensive experience of management, consultancy or running their own business
- Study within a supportive learning community with access to excellent learning resources in purpose-built facilities
- Engage with the latest thinking through a research project supported by a member of our Customer Interactions Research Group
Transforming individuals to thrive in the 21st Century
Through a flexible, work-related curriculum that develops knowledge, skills, the ability to continually learn, think critically, reflect, innovate, act responsibly and adapt to volatile, ambiguous and complex situations
Through meaningful engagement with business to develop professional behaviours
Through a focus on creativity, innovation and promoting entrepreneurial thinking
Through exposure to intercultural and international contexts to develop a global mind-set
Through applying contemporary research, scholarship and the latest thinking
Through a supportive and collaborative learning community
Through accessible learning resources and purpose-built facilities
What qualifications will you need?
UCAS tariff points
112 UCAS tariff points - including GCSE English and Maths at Grade C / 4 or above
Applicants with no formal qualifications may be considered for Mature Student Entry Routes
If you have any questions about entry requirements, please contact the Admissions Office on 01905 855111 or email firstname.lastname@example.org for advice.
Further information about the UCAS Tariff can be obtained from http://www.ucas.com
If you are an international student who does not have the relevant entry requirements for direct entry onto this course, our pathway courses at University of Worcester International College could be the right option for you and enable you to still graduate with this degree. To find out more visit the Accountancy, Business & Marketing pathway page.
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What will you study?
Our courses are informed by research and current developments in the discipline and feedback from students, external examiners and employers. Modules do therefore change periodically in the interests of keeping the course relevant and reflecting best practice. The most up-to-date information will be available to you once you have accepted a place and registered for the course. If there are insufficient numbers of students interested in an optional module, this might not be offered, but we will advise you as soon as possible and help you choose an alternative.
CONTINUING EMPLOYMENT IN FINAL YEAR OF STUDY - Ashley Kearns
Ashley Kearns at Worcester Wolves - Ashley’s placement job as Outreach, Engagement & Marketing Office at Worcester Wolves led to a contract to continue working whilst studying his final year at university.
STUDENT VIEW - Dina Tomas
"Enrolling on the course was one of my best decisions ever. I enjoy its interactivity in and out of the lecture theatre. Bringing world-renowned speakers, such as Robert Leaf, and visiting the headquarters of media giants, such as BBC, adds even more value to the course. The CIPR accreditation gave me the opportunity to become a Student Representative - a valuable experience that enhanced my employability in a variety of ways and provided access to many networking events. Thanks to everything that I have learnt here, I managed to make a dream of mine come true and gain work experience as PR Assistant for Global Publicity, an award-winning PR agency, at EXIT music festival, one of Europe’s biggest festivals.”
PLACEMENT STORY - Olivia Bullough
Olivia Bullough at Park Plaza Westminster Bridge - Olivia’ describes the experience she has gained during her placement as ‘phenomenal’ and one that will help her prepare for future jobs, but it also included a lot of fun.
PLACEMENT STORY - Samantha Harris
Samantha Harris at Volkswagen Commercial Vehicles - As a Marketing Communications Assistant, Samantha’s placement involved her in digital and press advertising, photo and video shoots, social media, retailer-facing websites; creating product collateral, corporate identity management, internal communications and POS management. She even received receiving achievement ‘cheques’ from this major brand in recognition of her work.
GRADUATE JOB - Lauren Whiles
Lauren Whiles at C2B2 – Lauren’s placement led to a job as a Marketing Assistant with leading computer software firm C2B2 as she neared the end of her degree
All first year modules are mandatory. This enables you to acquire the core knowledge and skills that you need for the rest of your degree and introduce you to the specialist topics that you will study in Years 2 and 3. It also means that you can switch to a different course at the end of Year 1 if you wish.
All second year modules are mandatory. This enables you to acquire core marketing, advertising and public relations knowledge and skills.
It will also help you to identify the specialist topics which interest you and will want to select in Year 3.
Optional Placement Year or Year Abroad
You can choose to take a placement year and convert your degree to a 4-year sandwich degree with virtually all of our full-time Single Honours degrees in Business or Computing by taking a year in industry between your second and final years.
You will be able to apply to spend your placement year at an organisation of your choice, anywhere in the UK. Placement opportunities are available in all business sectors, including marketing, advertising, PR, HR, business management, finance, economics, programming and game design.
Teaching and Assessment
How will you be taught?
Teaching and Learning
The University places emphasis on enabling you to develop the independent learning capabilities that will equip you for lifelong learning and future employment, as well as academic achievement. A mixture of independent study, teaching, academic support through integrated coaching and the personal academic tutoring system enables you to reflect on progress and build up a profile of skills, achievements and experiences that will enable you to flourish and be successful.
All of our courses and modules have been mapped to take advantage of professional body accreditations: see individual course pages for further details.
You are taught through a combination of interactive workshops, lectures, seminars, laboratory practical sessions, fieldwork, practical activities, etc. Interactive workshops take a variety of formats and are intended to enable the application of learning through discussion and small group activities. Seminars enable the discussion and development of understanding of topics covered in lectures, and laboratory practical sessions are focused on developing subject specific skills and applied individual and group project work.
In addition, meetings (both individual and group) with personal academic tutors are scheduled throughout the academic year. There is an opportunity to undertake a year-long placement in the third year of the course, supervised by a work-based mentor and a University tutor. Depending upon the course, there may be an opportunity to study abroad at one the exchange partner universities.
In a typical week there will be at least 12 hours of timetabled teaching in lectures, seminars and small-group work. The precise contact hours will depend on the optional modules selected. If the degree requires a Research or Consultancy Project, students will have guided supervision time with a Project Supervisor.
Typically class contact time will be structured around:
- Information giving, facilitated discussions, small group work, presentations
- Practical skills – the opportunity to practise group facilitation, presentation, communication and listening skills
- Visiting speakers and opportunities to visit other settings are regular features of the course.
In addition to the contact time, full-time students are expected to undertake around 24 hours of personal self-study per week, plus additional preparation for assessments and examinations. Typically, this will involve meeting with individual tutors to discuss progress and feedback, completing online activities, reading journal articles and books, working on individual and group projects, undertaking research in the library and online. In addition to this, students will spend time sharing ideas with fellow students, taking part in extra-curricular learning activities and engaging with external employers.
Independent learning is supported by a range of excellent learning facilities, including the Hive and library resources, the virtual learning environment, and extensive electronic learning resources as well as our network of employers and entrepreneurs.
You will be taught by a teaching team whose expertise and knowledge are closely matched to the content of the modules on the course. The team includes senior academics, professional practitioners with industry experience and business leaders and employers.
Teaching is informed by research and consultancy, and many lectures are Fellows of the Higher Education Academy. Teaching is informed by the research and consultancy work carried out by staff and staff profiles can be view at the WBS Staff Profile Page.
The precise assessment requirements in an academic year will vary according to the mandatory and optional modules taken. The assessment strategy has been designed so that:
- All modules have both formative and summative assessment elements. Formative assessment allows tutors and students to recognise strengths and weaknesses in learning and to address those issues immediately. Summative assessments are graded and count towards the final module grade, and they are assessed against the specific module learning outcomes.
- Typically 15 credit/ one semester modules will have one assessment item; 30 credit/ two semester modules will have 2-3 assessments
- Across each individual year and cumulatively across all three years the concept of continuous assessment and/or building up expertise in different assessment types applies. A variety of assessment types (reports, portfolios, presentations, essays and a final year research or consultancy project) are designed to suit different learning styles
- There may be some specialisation by subject: e.g. exams are more common in Accounting, Finance and Economics modules because the professional bodies prefer this method of assessment for exemption/ accreditation purposes and many of our modules are linked to those bodies in order to obtain such exemption/ accreditation
- Different types of employability skills are embedded in all modules.
You will receive feedback on practice assessments and on formal coursework assessments. Feedback on examination performance is available upon request from the module leader.
Feedback is intended to support learning by indicating how you can improve in future assignments and you are encouraged to discuss it with personal academic tutors and module tutors to help support personal and academic development and enhance employability skills. Feedback on formal course work assessments is normally provided within 20 working days of hand-in.
Meet the team
You will be taught by a teaching team whose expertise and knowledge are closely matched to the content of the modules on the course.
The team includes senior academics, professional practitioners with industry experience and business leaders and employers.
Teaching is informed by the research and consultancy work carried out by staff and you can learn more about the staff by visiting our staff profiles.
Here are a few of the current members of the department who teach on this course:
Dr Richard Nicholls
Richard’s main teaching and research interests focus on the management and marketing of services. His specialist areas include interaction between service customers; providing services for older consumers; and customer misbehaviour.
Richard has extensive international experience and has taught at a number of European universities, including the European Business School in Frankfurt, Poznan University of Economics and Warsaw University.
Dr Tim Sellick
Tim began the development of his sales and marketing expertise as the Director of a Direct Marketing agency where he worked for over a decade. He then moved into academia after completing his Post Graduate Certificate in Education (Post Compulsory Education) delivering programmes for Birmingham City University for Undergraduate, Post Graduate, and for professional participants. Tim then then joined Saïd Business School at the University of Oxford in 2009 to work in Executive Education.
Since 2011 Tim has worked at Worcester Business School where he teaches Marketing Communications, Marketing Strategy, and Sales Management.
Tim is a multi-award winning case writer and has authored a winning case in the EFMD’s Excellence in Practice Awards twice. Tim is a Fellow of the Chartered Institute of Marketing (and a Chartered Marketer), and a Fellow of the Higher Education Association Academy.
Dr Paulo Mora-Avila
Paulo has an extensive international experience in the fields of Marketing, Advertising and PR, performing roles both in academic and practical levels.
He holds an MBA from Royal Holloway University of London and a PhD in Marketing, Social Media and Consumer Behaviour with a focus on branding from the University of Birmingham.
Paulo’s teaching experience include Lecturer in Marketing at Birkbeck University of London, Lecturer in Marketing Strategy at Hult Business School and Assistant to Lecturers in Marketing Management at Birmingham University. His teaching and research areas of interest include, consumer behaviour, brands, social media, digital marketing, corporate reputation, and cross-cultural and cross-generational marketing.
Currently Tao teaches various modules to undergraduate and postgraduate students at at Worcester Business School, University of Worcester. In addition, he is deputy programme leader for Postgraduate programmes (MSc, Exec MBA, MA). He is also the China recruitment lead responsible for recruitment of overseas students in the Business School.
Prior to his academic career, he worked as a market researcher promoting public services on behalf of local councils in the Greater Manchester area; projects included waste minimisation, regeneration and housing transfer. Tao enjoys exploring the world and understanding people from different cultural backgrounds. His favourite quotation is “Those who do nothing make no mistakes”!
Where could it take you?
This degree will prepare you to work on either the client or agency side of the marcomms industry. A wide range of roles exist in this sector, including:
- Advertising account executive
- Market researcher
- Marketing executive
- Media buyer/ planner
- Public affairs consultant
- PR executive
- Sales promotion officer
Request or download a prospectusRequest now
How much will it cost?
Full-time tuition fees
UK and EU students
The standard tuition fee for full-time UK and EU students registering in the academic year 2019/20 will be £9,250 per year.
For more details, please visit our course fees page.
The standard tuition fee for full-time international (non-EU) students registering in the academic year 2019/20 will be £12,400 per year.
For more details, please visit our course fees page.
Part-time tuition fees
UK and EU students
The standard tuition fees for part-time UK and EU students registering on this course in the academic year 2019/20 will be £1,156 per 15-credit module, £1,542 per 20 credit module and £2,313 per 30-credit module.
For more details, please visit our course fees page.
Every course has day-to-day costs for basic books, stationery, printing and photocopying. The amounts vary between courses.
If you decide to take up the optional placement year accommodation and travel costs may be incurred dependent on location of placement. As placements are paid by the employer at minimum wage plus these costs can be covered by the student’s wage. During this year you will pay 10% of normal academic fees to the University. You are provided with a placement tutor, and have access to the advice of the full placement team, as well as all University student support and services.
There are also occasional trips which may require you to incur travel costs.
There will be a charge for membership of the professional bodies
Finding the right accommodation is paramount to your university experience, and our welcoming student communities are great places to live and study.
We have over 1,000 rooms across our halls of residence. With rooms to suit every budget and need, from our 'Traditional Hall' at £102 per week to 'En-suite Extra' at £165 per week (2019/20 prices).
For full details visit our accommodation page.
How do you apply?
Applying through UCAS
Marketing, Advertising & Public Relations BA (Hons) (Single Honours): NP5F
Marketing, Advertising & Public Relations (Placement Year) 4 Yr: N5P2
UCAS is the central organisation through which applications are processed for entry onto full-time undergraduate courses in Higher Education in the UK.
NP5F or N5P2