Shannon Hayes

University Arena Events Manager

School of Sport and Exercise Science

Professional and Technical Support Staff

Contact Details

tel: 01905 544010

Throughout studying at the University of Worcester, Shannon worked as a football coach progressing from a community coach at The Albion Foundation and Wolverhampton Wanderers Foundation to the Under 14s Head Coach at Aston Villa RTC. Upon completion of her Masters, Shannon worked full time within the football and education programme at Kidderminster Harriers FC.

Having such a wonderful student experience, Shannon’s ambition was to work at the University of Worcester. This is due to the support she received from all staff, who encouraged her to achieve goals she could not imagine possible. Transferring skills that Shannon developed academically, personally and professionally, she decided to utilise her skills and experiences in a completely new role.


  • MSc Sports Coaching, Distinction, University of Worcester (June 2021)
  • BSc (Hons) Sports Coaching Science, First Class, University of Worcester (November 2017)
  • FA Level 3 (UEFA B) in Coaching Football

Scope of Role at University

As University Arena Events Manager, Shannon plans and delivers a range of events including Worcester Wolves, Severn Stars and external events.  These include a variety of sporting competitions, exhibitions and awards.  Shannon manages a team of event staff to help support the set-up and delivery to provide a professional experience for all clients, teams and spectators. 

Internal Responsibilities:

Event Delivery Manager