Through hands-on involvement in advertising campaigns, brand storytelling and public perception management, you will gain the skills needed for a thriving career in marketing communications.
in the UK for graduate prospects
of students said that teaching staff supported their learning well
Accreditation
This course has been mapped for dual accreditation with the Chartered Management Institute (CMI). You will be awarded a CMI Level 5 Certificate in Management and Leadership, in addition to your degree, upon the successful completion of the entire degree.
During your studies, you will also benefit from associate membership to the CMI (at no extra cost), inclusive of an interactive induction session hosted by the CMI, as well as access to the CMI's digital library, resources, and employability skills audit.
Overview
Marketing, advertising and public relations are at the heart of how brands connect with audiences. This course is designed for those who want to master the art of communication, combining creativity with strategic thinking to shape compelling campaigns and build strong brand identities.
Our course gives you a broad understanding of marketing communications and how advertising and PR work together to create value for businesses and organisations. You'll explore the full spectrum of marketing communications, from traditional media and brand storytelling to social media and influencer strategies.
You’ll study contemporary issues such as globalisation, consumer behaviour, and the rise of instant communication, while developing practical expertise in campaign planning, integrated marketing communications and public relations. By the end of the course, you’ll be ready to lead creative projects that make an impact.
Placements
You’ll have multiple opportunities to apply your learning through consultancy projects, short-term placements, or a year-long paid internship. Our dedicated placements team will support you with applications, interview preparation, and connecting with employers. You can choose to work locally, nationally, or even internationally to develop a global perspective.
Course content
Each year you will study a mix of mandatory and optional modules. In your first year, you'll develop a solid grounding in key areas such as customer insight, marketing, and financial management. As you move into your second and third years, you'll have the flexibility to tailor your studies to suit your personal interests and career goals by choosing from a broad selection of optional modules.
We regularly review our courses to reflect the latest research and developments in the subject area, as well as feedback from students, employers and the wider sector. As a result, modules may change to ensure the course remains current and relevant. Optional modules will run if enough students choose to study them. It is not guaranteed that all modules will be offered every year.
Optional modules
Careers
Our course equips you with the skills to thrive in the print and digital marketing industry, whether you're aiming to work on the client side, within an agency or in a larger corporate organisation.
This degree could be the first step toward your career as a:
- Advertising account executive
- Market researcher
- Marketing executive
- Media buyer/ planner
- Public affairs consultant
- PR executive
- Sales promotion officer
Other options
You could choose to progress onto a postgraduate degree to take your learning even further. For example our Master of Business Administration (MBA), Marketing MSc or International Business and Management Studies MRes.
You could also train to teach with a one-year Primary or Secondary PGCE at Worcester.
Course highlights
Teaching and assessment
Our course has been designed by academics and industry specialists to prepare you for a marketing career. You’ll be taught through a combination of practical activities, seminars, lectures and one-to-one tutoring.
Our highly practical assessment methods include presentations, portfolios and consultancy projects - preparing you for the work you’ll be doing when you graduate.
Teaching and assessment contents
You are taught through a combination of interactive workshops, lectures, seminars, laboratory practical sessions, fieldwork, practical activities, etc. Interactive workshops take a variety of formats and are intended to enable the application of learning through discussion and small group activities. Seminars enable the discussion and development of understanding of topics covered in lectures, and laboratory practical sessions are focused on developing subject specific skills and applied individual and group project work.
In addition, meetings (both individual and group) with personal academic tutors are scheduled throughout the academic year. There is an opportunity to undertake a year-long placement in the third year of the course, supervised by a work-based mentor and a University tutor. Depending upon the course, there may be an opportunity to study abroad at one the exchange partner universities.
"Enrolling on the course was one of my best decisions ever. I enjoy its interactivity in and out of the lecture theatre. Bringing world-renowned speakers, such as Robert Leaf, and visiting the headquarters of media giants, such as BBC, adds even more value to the course. The CIPR accreditation gave me the opportunity to become a Student Representative - a valuable experience that enhanced my employability in a variety of ways and provided access to many networking events. Thanks to everything that I have learnt here, I managed to make a dream of mine come true and gain work experience as PR Assistant for Global Publicity, an award-winning PR agency, at EXIT music festival, one of Europe’s biggest festivals.”
Entry requirements
UCAS tariff points required: 112
| Qualification | Grade |
|---|---|
| A-level | BBC |
| BTEC National Extended Diploma | DMM |
| T-level | M |
We do accept Access to HE Diplomas and other qualifications which may not exactly match the combinations above. Work out your estimated points with the UCAS tariff calculator.
Any questions?
If you have any questions about entry requirements, please call our Admissions Office on 01905 855111 or email admissions@worc.ac.uk.
Fees
Fees contents
UK and EU students
In 2026/27 the standard fee for full-time home and EU undergraduate students on BA/BSc/LLB degrees and FdA/FdSc degrees is £9,535 per year (subject to changes in the government tuition fee cap).
Tuition fees are reviewed annually and may increase each year for both new and continuing students.
For more details on course fees, please visit our course fees page.
International students
In 2026/27 the standard tuition fee for full-time international students enrolling on BA/BSc/LLB degrees and FdA/FdSc degrees is £17,200 per year.
Tuition fees are reviewed annually and may increase each year for both new and continuing students.
For more details on course fees, please visit our course fees page.
How to apply
How to apply contents
Applying through UCAS
UCAS is the central organisation through which applications are processed for full-time undergraduate courses in the UK.
Read our how to apply pages for more information on the application process, or if you’d like to apply for part-time study.
Contact
If you have any questions, please get in touch. We're here to help you every step of the way.
Admissions Office
admissions@worc.ac.uk01905 855111More to explore
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