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What makes Marketing MSc at Worcester special?

This course will not be running in September 2018, please see our other postgraduate courses.

Our MSc in Marketing combines marketing theory with critical and analytical approaches to management, equipping you to develop innovative value-adding marketing solutions.

With an optional 6-month internship and membership/additional qualifications from the prestigious Chartered Management Institute*, the one-year full-time MSc in Marketing combines marketing theory with latest practice and critical insights equipping you to develop innovative value-adding marketing solutions.

Your time at university is an important investment in your future career potential and ability to compete for the most desirable graduate jobs. The employment prospects for Worcester graduates are excellent - 93% of our students are in work or further study within six months of graduation and we will work with you throughout your studies to prepare you for your future career.

*subject to payment of dual accreditation fee

Key features

  • Optional 6-month internship
  • Certificate in Strategic Management (CMI qualification) optionally awarded* upon successful completion of the course which will greatly impact your long-term career aspirations. You will also have access to Associate Membership of the Chartered Management Institute (CMI)
  • Free entry to our Worcester Enterprise events allowing you to network with successful entrepreneurs and leading business academics
  • A multinational programme, typically attracting students form over 20 countries, enabling you to share your experience and build a global mindset
  • UK/EU students can opt to do the course on a part-time basis

      *subject to payment of dual accreditation fee


CMI logo


Certificate in Strategic Management (a Chartered Management Institute qualification) optionally awarded upon successful completion of the programme, which will greatly impact your long term career aspirations. You will also have access to Associate Membership of the CMI.

Entry requirements

What qualifications will you need?

Entry requirements

Either a first or second-class Honours Degree or equivalent.

The IELTS score for international applicants is 6.5 (with no less than 5.5 in each component). Other English Language qualifications will be considered. For more information please click here.

Please see our International pages for additional information

Other information

If you have any questions about entry requirements, please contact the Admissions Office on 01905 855111 or email

  • Case study


    “Studying with Worcester Business School has been a great experience. I like that it gave me skills to critically evaluate any issue which I have learnt through various tasks and assignments.   During my studies, I got full support from university staff for many things such as accommodation, library, lessons and more”. Salih Korkmaz.  Ankara, Turkey, MSc Marketing student.

  • Case study


    “I was thrilled to receive the Lloyds Bank Prize for Excellence in Postgraduate Study.  It made all my efforts even more worthwhile. I really enjoyed my time at the University of Worcester. The academic staff are very well versed in their respective fields and they really motivated me and gave me all the support I needed. I found the modules both exciting and challenging at the same time. The course is well structured and a good preparation for future job prospects”.   Yan Long, MSc Marketing student.

Course content

What will you study?

Here is an overview of current modules available on this course. Regular updates may mean that exact module titles may differ.


  • Business Investigation & Discovery
  • Contemporary Issues in Consumer Behaviour
  • Corporate Intelligence
  • Services Marketing
  • Strategic Marketing in the Digital Economy
  • Strategy, Sustainability & the Global Economy
  • Optional module. This may include:
    • Financial Decision Making
    • Coaching and Mentoring for Business Leaders
    • Strategic Resourcing & Talent Management

Project Alternatives

  • Management Project (based upon 'client' brief)
  • Dissertation

This programme is a specialised and highly contemporary course in which you will study the very latest trends and developments in product and services marketing. You will explore shifting market and consumer behaviours; the hyper-competitive and turbulent nature of marketplaces; and how to effectively manage ever-changing technology via strategies for the physical place and the virtual space.

You will develop as a sound decision-maker with the capability to create sustainable marketing strategies to safeguard long-term competitive advantage for an organisation.

Teaching and Assessment

How will you be taught?

Teaching approach

The course is designed to be student-centred and features a significant amount of independent research and study, with the support of experienced and well-qualified tutors. Assessments will focus on research projects based on issues affecting your own organisation and your role within it.

The Research module is followed by a supervised 10,000 word Dissertation, which allows you to draw upon your knowledge of marketing through applied research, focused upon organisation or sector-specific environments.

Typically lectures in Worcester Business School are two or three hours long. During this time, you will experience a range of learning activities intended to stimulate you and enable you to learn effectively.

Lectures usually begin with a classroom lesson that lasts around 45 minutes, introducing the underpinning concepts of a topic. You will be expected to participate here – by offering your opinion, by using an Electronic Voting System or by interrupting when you wish to challenge what the lecturer is suggesting.

After the introductory lecture you will often be split into small seminar groups during which you will work individually or with two or three other students on case studies which will enable you to explore the subject in greater depth. We believe that collaborative learning with your fellow students is very important.

Between lectures you will carry out further study - we adopt an ‘open door’ policy and you will be encouraged to seek the help of lecturers. Most class materials will uploaded to Blackboard (our VLE) before sessions and these materials can be downloaded at University or from anywhere with an internet connection. Many modules have set up on-line discussion facilities to enable you to collaborate with other students between sessions.

Meet the team

Our postgraduate programmes are delivered by a diverse range of faculty. Our programme tutors are experts both in their subject matter and in the delivery of this in innovative and powerful ways.

Examples of our faculty include:

  • dr-abdulmaten-taroun

    Abdulmaten Taroun

    Abdul is the Master’s course leader. He has a PhD degree in Business Administration (Decision Making and Risk Analysis) from Manchester Business School, MSc Project Management from Heriot-Watt University and BSc (Hons) Civil Engineering with specialisation in Construction Project Management from Al-Baath University, Syria.

    Before joining the University of Worcester he worked as a Senior Lecturer in Project Management at the University of Bedfordshire Business School for 3 years. Professionally, Abdul worked as a construction project manager in Syria between 2003 and 2006.

  • Dr Helen Watts

    Helen’s expertise lies in Business Psychology; applying psychology to the workplace and to the marketplace. Helen has a PhD, focusing on customer retention in fitness clubs, combining consumer psychology, occupational psychology and sport and exercise psychology. Helen is also experienced in a range of research methods, quantitative and qualitative and has engaged in Knowledge Transfer projects as well as commercial research projects in the private sector.

    Helen is also responsible for managing applied research projects in the Business School, helping to support the business community with their research needs. Worcester Business School is comprised of research experts across many business areas (e.g. HR, Marketing, Management, Innovation) who can help businesses to obtain the insight they require.

  • nigel-walton-business-university-worcester

    Nigel Walton

    Nigel has had a long association with the Business School, combining his tutoring and consultancy with work for The Open University and other international organizations. He is responsible for the management and delivery of an enterprise programme, funded by the HE Funding Council, and aimed at Undergraduate students who aspire to running their own business on Graduation.

    He has also contributed to the University’s Enterprise Fellowship Scheme which supports high achieving Undergraduates to further develop their enterprise ideas. Nigel has completed a number of Innovation Voucher consultancies with SMEs on behalf of the University, and has broad experience of e-tutoring and supporting group activity remotely both with Worcester and the Open University.

  • Laila Kasem

    Laila is interested in research that advances the theory as well as the practice of various organisations. Her research expertise lies in the internationalisation of firms and subsequent capability development. She is also interested in migrant entrepreneurship and the relationship between migrant entrepreneurs and their customers.

     Laila is a member of the Complex Customer Interactions Research (CCIR) group and the Applied Research group reflecting her interests in consumer research and providing research support to businesses.

  • Dr Richard Nicholls

    Richard’s main teaching and research interests focus on the management and marketing of services. His specialist areas include interaction between service customers; providing services for older consumers; and customer misbehaviour.

    Richard has extensive international experience and has taught at a number of European universities, including the European Business School in Frankfurt, Poznan University of Economics and Warsaw University.


Where could it take you?


This course will equip students who are either embarking upon a career in business, or are already established in their role, with both the generic skills required to successfully operate in a management role, and the more detailed expertise demanded from those working within the marketing area


Subject to permission by UK Visa and Immigration on application of your visa you can choose to take a 6 month internship, extending the 12 month Masters course to 18 months. Whilst an internship of your choice is not guaranteed the Business School will support you to be successful in finding a suitable internship to gain important experience within the UK workforce.

Students choosing to undertake the optional internship will have access to a placements preparation module and careers advice and support, which will assist you in preparation for interviews, CV writing, understanding assessment centres etc. Thereafter, you will be able to apply to spend your internship at an organisation of your choice, anywhere in the UK or abroad (once confirmed with the Placements Office). Students have taken internships in DHL, Daimler, Borwell, Herefordshire & Worcestershire Fire and Rescue Service, ISOQS, Sight Concern, Southco, St Richards Hospice, and Worcestershire County Cricket Club.

WBS also have links with national companies through placement programmes such as Aldi, Asda, Atos, Bosch, CGI, Eaton, Eli Lilly, Enterprise Rent A Car, Hewlett Packard, IBM, Intel, Jaguar Land Rover, Lenova, Lidl, Marks & Spencer, Mercedes, Microsoft, Napp, Porsche, Volkswagen, Volvo and Waitrose.



How much will it cost?

Tuition fees

Please consult our course fees page for full details of tuition fees.


International students (non EU) are eligible to apply for scholarships of up to £3,000.

Find out more about bursaries and scholarships for international students.

Postgraduate Loans

The Government may provide a loan of up to £10,000 per student for postgraduate Masters study. It will be at your own discretion whether the loan is used towards fees, maintenance or other costs.

For full details visit our postgraduate loans page.


Finding the right accommodation is paramount to your university experience, and our welcoming student communities are great places to live and study.

We have over 1,000 rooms across our halls of residence. With rooms to suit every budget and need, from our 'Traditional Hall' at £98 per week to 'En-suite Extra' at £159 per week.

For full details visit our accommodation page.


How do you apply?

Get in touch

If you have any questions, please get in touch. We're here to help you every step of the way.

Admissions office

01905 855111  

Admissions tutor

Jeff Parry
01905 852479