Tuesday, 28 January 2014
A Worcester Advertising graduate is attempting to break a Guinness World Record as part of an ambitious project to spread a positive message in the wake of the Eurozone crisis.
Constantinos Arkadiou graduated from the University of Worcester last year, and returned to his homeland of Cyprus, where he secured a job as a Digital Copywriter at globally-recognised advertising agency BBDO.
Inspired by the tough economic situation which has blighted the majority of Europe, and by fears of a Cypriot bank collapse, Constantinos is aiming to share the message of ‘people power’ by creating the largest photo collage in the world.
The collage consists of photographs of individuals holding a sign displaying the message ‘I Am The Economy’, with Constantinos hoping that the finished collage will contain 30,000 pictures and measure around 10,000 square metres.
Constantinos explains: “The project is a modern manifesto which aims to remind all of us that every single person - rather than banks and corporations alone – is a part of the economy, is able to change it and to fight for our own success.
“Even though most of the participants so far have been Cypriot, the issue we are addressing is relevant for people across the world.”
Constantinos is inviting people from Worcester and elsewhere in the UK to help him break the record – the I Am The Economy sign can be downloaded from www.iamtheeconomy.net, and the resulting pictures can be shared on Facebook, twitter and Instagram using the hashtag #iamtheeconomy.