This research explores the early stages of the implementation of an innovation process for the development of new services in a small business services firm and provides in-depth understanding of what in practice occurs with the implementation of such a process. The findings report on the barriers to implementation and convey understanding of how to overcome the challenges facing service practitioners in small firms in developing new services through the adoption of a formal innovation process. An important contribution to knowledge and practice is offered by demonstrating that a systematic approach to service innovation is appropriate and useful in the context of small business services firms. The novel applied contribution of this research is presented in terms of a better understanding of the remedies to implementation of innovation processes in service firm settings. The research provides clear guidance to service managers on how to improve their innovation process or implement a new one.
References to the research:
Warren, V. and Davies, B. (2013). Structuring the Unstructured: Service Innovation in a UK Small Business Services Firm, Paper in the Proceedings of the 8th European Conference on Innovation and Entrepreneurship ECIE 2013, P. Teirlinck, S. Kelchtermans and F. de Beule (Eds.), Volume 2, p. 641-648, Academic Conferences and Publishing International Limited, Reading (UK).
Warren, V. (2013). Structuring the Service Innovation Process in a Small Business Services Firm, Paper in the Proceedings of the 3rd Doctoral Colloquium, University of Gloucestershire, June 2013, Cheltenham, UK.
Warren, V (2013). Business Services Innovation: A Systematic Literature Review, Presentation at the Postgraduate Research Student Conference 2013, May, University of Gloucestershire, Cheltenham, UK.
Warren, V. (2012). Service Innovation Systematization in UK Small and Medium-Sized Service Firms, Paper in the Proceedings of the 2nd Doctoral Colloquium, University of Gloucestershire, July 2012, Berlin, Germany.