University of Worcester Students to Design Upton's Signs

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University of Worcester students studying Graphic Information Design are working on a set of signs for the town of Upton-upon-Severn.

The second year students were given an introductory talk by Simon Wilkinson, a local historian, who represented the Upton Town Partnership.

Using their growing understanding of wayfinding signage design, they are designing ‘working prototype’ solutions that could be deployed in Upton to help tourists, as well as locals, and also help clarify what services are available (and where they can be found).

This new project comes on the back of existing recent student and staff design collaborations in the town. As part of these, a student-designed town identity and a new colour scheme were created – both of which will also be utilised by these new wayfinding designs. The branding, designed in conjunction with University of Worcester students, is currently being demonstrated to residents at a ‘pop-up’ store on the high street.

In a recent visit to the town, West Worcestershire MP Harriet Baldwin, said: “Upton is well and truly on the up and showing all the signs of a community with confidence about its future… This new Upton logo will go a long way to help present a fresh face for the town and I am sure it will look great in posters, merchandise and even paper bags.”

The re-branding comes as the town benefits from millions of pounds of public investment including new bridge decoration, new flood defences and improved pavements and walkways.

Councillor Mike Ostick, of the Upton Town Partnership, added: “We’ve been working with students from the University of Worcester since September, and we really have come a long way. The public feedback from the pop up brand shop was excellent and we’re excited about this development and implementation phase of the project.”

Second year design student Egle Beliunaite said of the visit: “It’s great to be able to work on a 'live' design project like the one in Upton. While, for students new to this area of design, the project is quite demanding in its scope, it'll be a great opportunity for me, as a design student, to work with 'real' clients and 'real' requirements in the wayfinding signage design field. It's also similar to work I might be very interested in doing if I were working in a professional design studio.”

The final design ideas will be reviewed by the Town Council, Trade and Tourism Association and Town Partnership on their submission this month. It’s hoped that one or more of the solutions will then form the basis of a new signage system that can be used all over the town.

For information on courses at University of Worcester visit or for application enquiries telephone 01905 855111 or email