Thursday, 18 July 2013
The Hive – Europe’s first public and university library - has scooped yet another award in the week that it celebrates its first birthday.
Since Her Majesty the Queen officially opened the unique facility in July 2012, the Hive has been recognised for 44 awards – the latest a reward for the public information campaign surrounding the opening of the building.
The University of Worcester took home a bronze award for Best PR-Advocacy Campaign from the 2013 HEIST awards, which recognise exceptional communication campaigns among Higher and Further Education institutions.
Simon Bracewell, from organisers Havas People said: “Entries this year wowed the judges once again. Institutions are undertaking some ground-breaking work.”
In particular, Worcester’s campaign, which included school activities and a survey on children’s reading preferences, was praised for being well-planned and engaging.
The award adds to the Hive’s growing list of accolades, which include Contribution to the Local Community in the Guardian University Awards, Outstanding Library Team in the Times Higher Leadership and Management Awards, and RIBA (Royal Institute of British Architects) national and regional awards.
Commenting on the library’s successful first year, Professor David Green, University Vice Chancellor and Chief Executive, says: “Everyone at the University of Worcester is delighted that the Hive has won yet another prestigious, national award.
“By creating a new library, alongside an archive and community services in an imaginative partnership with the Worcestershire County Council we were creating a truly innovative facility. It was important, particularly in the first few months after the opening, to promote the benefits of The Hive to students, University staff and the public.
“The tremendous increases in new library memberships, book borrowing and school visits demonstrate how fully The Hive has been embraced by the people of the region.”
The Hive’s first birthday celebrations coincided with the one millionth book issue, and in the next few weeks, it is also expected that the facility will also welcome its one millionth visitor.