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Suzanne Wells

Course Leader for Sport Business Management

Institute of Sport & Exercise Science

Contact Details


tel: 01905 855560

Suzanne joined the University of Worcester in September 2011 with a strong teaching background in Events Management, Tourism Management and Marketing. Previously, she had worked in corporate event management, marketing and business development and so has a keen interest in developing students’ skills for employability. Suzanne is currently researching for her PhD in the area of sport event impacts.


BSc Leisure Management (Swansea Metropolitan University)
Post Graduate Certificate in Learning and Teaching in Higher Education
Mphil/PhD Impact of mid-size sport events – ongoing



Suzanne teaches on a range of undergraduate modules (see below) which are informed by her research and her previous experiences in the event management and marketing industries.

Level 4 (1st year undergraduates)

SPRT1012 Foundations in Sport Management
SPRT1018 Foundations in Sport Development  

Level 5 (2nd year undergraduates)

SPRT2013 Sport event project management

Level 6 (3rd year undergraduates)

SPRT3006 The Sport Entrepreneur
SPRT3020 Strategic Sport Event Management
SPRT3027 Sport Marketing

Professional and Research Interests

Professional and Research Interests

Professional Interests

Sport Event Management
Sport Marketing
Commercial sector sport sponsorship and advertising

Research Interests

Sport event impacts
Sport tourism markets
The impact of media and marketing developments on the sports industry

Professional Bodies

Professional Bodies

Suzanne is a member of the Association for Events Management Education (AEME)

University Roles

University Roles

Member of the Recruitment Action Group