Wednesday, 14 March 2012
Graphic design and multimedia students at the University of Worcester are helping a local authority to develop new signage concepts for tourists and pedestrians.
The Route to the Hills partnership, which is led by Malvern Hills District Council, has tasked the students with designing ‘clear, effective wayfinding’ signage to support its Route to the Hills project, which aims to highlight key sites of interest in Malvern, linking the town to the hills.
Students spent the afternoon with Manda Graham, the project co-ordinator for the Route to the Hills project, visiting relevant sites and helping to give a greater understanding of their design brief.
The wayfinding design brief follows ‘emotisurvey’ research work carried out by University of Worcester Graphic Design & Multimedia senior lecturer Andy Stevenson to help the Route to the Hills team understand the effectiveness of public space signage and facilities in Malvern.
“This is a really great piece of ‘live’ project work for the students to undertake which ties-in nicely with the sorts of design tasks they’ll be asked to undertake once they’ve graduated, Andy said. “It could bring real benefits to both the Route to the Hills project and the town of Malvern, so we are delighted to be involved.”
The students are undertaking this brief as part of their learning in the field of Graphic Information Design and will be working on ideas throughout the rest of this semester and delivering working prototype concept ideas to the Route to the Hills team in early May.
Cllr Barbara Williams, portfolio holder for Economic Development, said: “We are excited at having this opportunity to work with students from the University of Worcester and we hope that some innovative signage designs emerge from the project. The scheme will strengthen links between the town and the hills and help tourists and local people enjoy the heritage of the town.”
MHDC is one of six partner organisations on the Route to the Hills. The others are Malvern Civic Society, Malvern Town Council, High Street Malvern, Great Malvern Priory Parochial Church Council and Malvern Hills Conservators.