Students Strike Up Partnership with Worcester City Football Club

Back to news listings

University of Worcester business, sport and media students are gaining valuable experience during the current football season, thanks to a link-up between the University and the city’s top club.

After University Careers staff and Worcester City directors met in April, eight students are now contributing to the club’s media activity and marketing campaigns.

Rich Widdowson, Director at Worcester City Football Club, explains: “The project initially started as something primarily for students studying sales and advertising degrees.

“We held an open event at the University and other students turned up on the off-chance that there might be something that they could get involved with.”

He continues: “All the students involved are now performing a key role in helping our club. Our website is updated promptly and regularly, and performance analysis is available to the team management.

“The work they are doing is contributing to building the club’s reputation in the city, whilst also promoting a more professional image of the club – I am very pleased with all the students, and as the link between the club and the University builds, I can only see the partnership benefiting both parties greatly.”

Students help to bring in match day sponsorship, film games and collate statistics, and a team of four – including second year Journalism student Jack Rubery – assist with the club’s media activity.

Jack, who is now working as a trained live football commentator with BBC Hereford and Worcester thanks to his link with the club, says: “I got involved initially because I thought it would be good to write some match reports for the club’s official website, or maybe a local newspaper.

“Rich Widdowson then let me know at the start of this season that there may be opportunities to commentate on games – I was really interested, so went along for an interview and got trained up.

“I recently did my first full live match commentary and I loved the experience.”

Journalism and Sports Studies student, Kelly Holliday, produces match reports on every home game for the club’s programme and website, and says that the experience has been invaluable.

“I really enjoy football, so the experience has been really useful,” she explains. “I’ve sharpened my skills in terms of prioritising material and being able to take down notes quickly.

“As well as compiling the match reports, I conduct an interview with the manager after every game, so it has really helped me gain experience in that sense as well.”

Jack Whitehouse, Careers and Employability Assistant at the University of Worcester, helped to facilitate the collaboration and is delighted that the students are making such a positive impact on the club.

“This is a great opportunity for the students,” he says. “Not only does it enhance their employability, skills and prospects for the future, it also provides the chance for our students to make a positive contribution to the city of Worcester itself.”

The students’ worked can be viewed at the club’s website,, and supporters are able to listen to full live match day commentaries at