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Dr Nigel Walton

Senior Lecturer in Innovation and Entrepreneurship

Worcester Business School

Contact Details


tel: 01905 54 2198

Nigel, joined Worcester Business School in 2001 having previously worked as an International Marketing Manager with an American multinational company. He then spent ten years as a strategy consultant advising medium-sized companies in the United Kingdom.

Nigel is a member of the Worcester Business School Enterprise team and a full-time Senior Lecturer in Innovation and Entrepreneurship. His specialist teaching areas include innovation, intrapreneurship (how to be entrepreneurial in a large organisation), digital marketing and corporate intelligence. Nigel is also an Associate Lecturer with the Open University where he teaches strategy and entrepreneurship. He has completed a PhD at Coventry University analysing the role of the Internet as a technology ecosystem and its impact upon business module innovation.


Postgraduate Diploma in Marketing
Postgraduate Certificate in Learning and Teaching in Higher Education
BA (Honours) degree

Teaching & Research

Teaching & Research

Specialist Teaching Areas
Innovation and Intrapreneurship
Digital Marketing
Corporate Intelligence

Specialist Research Areas
Innovation and disruptive technologies
The Internet
Technology ecosystems and digital platforms

Professional Bodies

Professional Bodies

Fellow of the Higher Education Academy
Fellow of the Institute of Consulting (Certified Management Consultant: CMC)
Member of the Chartered Management Institute
Member of the Chartered Institute of Marketing



PhD Thesis

Walton, N. (2018) The Extent to Which Data-Rich Firms Operating Two-Sided Platform -Ecosystem Business Models are Able to Use Data to Gain an Innovation Advantage Over Established One-Sided Companies. PhD Dissertation: Coventry University. January, 2018.

Journal Articles

Walton, Nigel (2014) New Conglomerates and the Ecosystem Advantage. China-USA Business Review, 13 (7). pp. 431-443. ISSN 1537-1514

Walton, Nigel (2012) `Four-Closure`: How Amazon, Apple, Facebook and Google are Driving Business Model Innovation. Chinese Business Review, 11 (11). pp. 981-988. ISSN 1537-1506

Walton, Nigel and Oestreicher, Klaus (2012) Google and Apple’s Gale of Creative Destruction. China-USA Business Review , 11 (11). pp. 1478-1491. ISSN 1537-1514

Book Chapters

Oestreicher, Klaus and Walton, Nigel and Newnham, Michael (2014) Produkteinführung im Umfeld des Niedergangs: Die Blu-ray Disk. In: Business Development Management: Von der Geschäftsidee bis zur Umsetzung. Symposion Verlag , Dusseldorf, Germany. ISBN 978-3-86329-613-1

Walton, Nigel and Buxton, Michael (2014) The Internet as a Small Business E-Commerce Ecosystem. In: E-Commerce Platform Acceptance: Suppliers, Retailers and Consumers. Springer International Publishing, Zurich, Switerland, pp. 79-100. ISBN Print: 978-3-319-06120-7 Online: 978-3-319-06121-4


Walton, Nigel (2017) The Internet as a Technology Based Ecosystem A New Approach to the Analysis of Business, Markets and Industries. Palgrave Macmillan, London. ISBN 1137600764 ISBN-13: 978-1137600769  

Oestreicher, Klaus and Kuzma, Joanne and Walton, Nigel (2011) Sailing Against the Wind of Creative Destruction: The Attack of Radical Innovation on the Home Entertainment Industry - A Compendium of International Research Papers. Lambert Academic Publishing, Saarbrücken. ISBN 978-3-8443-2985-8

Conference Papers

Walton, Nigel (2013) The New Conglomerates and the Ecosystem Advantage. In: European Business Research Conference, 5-6 September 2013, Rome, Italy. (Submitted)

Walton, Nigel (2012) `Four-Closure`: How Amazon, Apple, Facebook & Google are Driving Business Model Innovation. In: International Conference on Innovation, Management & Technology Research, 21-22 May 2012, Melaka, Malaysia. 

Oestreicher, Klaus and Walton, Nigel (2012) New Internet-Based Technology Ecosystems. In: International Marketing Trends Conference, 19.-21.01.2012, Universita Ca Foscari, Venice. 

Oestreicher, Klaus and Walton, Nigel (2011) Assessment of Innovation: The Geometrics of Strategy. In: 18th Annual South Dakota Business Conference, 29 September to 1st October 2011, Rapid City SD, USA. (Submitted)

Walton, Nigel and Oestreicher, Klaus (2011) Google & Apple’s Gale of Creative Destruction. In: EBES 2011 Conference, Istanbul, Turkey, 01-03 June 2011, Kadir Has University Istanbul.

Oestreicher, Klaus and Walton, Nigel (2010) Product Launch in a Declining Environment: The Blu-ray Disc – Opportunities and Struggle. In: Seventeenth Annual South Dakota International Business Conference in Rapid City, 30 September - 03 October 2010, Northern States University, South Dakota.

External Responsibilities

External Responsibilities

Associate Lecturer in Strategy and Entrepreneurship - Open University Business School.
Daily Brief Contributor- Oxford Analytica