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Matthew Rogers-Draycott

Associate Lecturer

Worcester Business School

Contact Details



Matt is a lecturer and entrepreneur who’s twin passions of business and education led to him becoming a specialist in helping people to create, grow and improve their ventures.

This unique combination of practitioner and educator distinguishes Matt from others in his field and, over a decade after he built his first business his achievements speak for themselves: thousands of successful students and mentees, national awards, multiple directorships, an internationally lauded e-learning platform and publications in both the academic press and the mainstream media. 

Matt’s philosophy is to always keep learning, he believes that venture creation in any form is a process of iteration and that, through experience, knowledge and reflection almost anyone can build something that creates value for themselves and their communities.

Striving to apply this Matt chooses to work wherever possible, with people in real world situations. Helping them to discover their potential in practical ways, which allow them to make mistakes and learn from the experience. Once they’ve mastered this, it’s all about a cycle of development that encourages them to be that bit more amazing every time.

Teaching & Research

Teaching & Research


Venture Planning & Creation
Small Business Growth & Development
Small Business Management & Leadership
Sales & Marketing 

Research Interests:
Enterprise & Entrepreneurial Education
Discourse Analysis in Entrepreneurial Firms

Professional Bodies

Professional Bodies

Member of the Society for Education and Training



2013 Embedding Enterprise and Entrepreneurship in a University Context (2013) in Bradley, M. & Oram, D. (2013) Embedding Enterprise and Entrepreneurship: A Step in the Right Direction, Wordscapes. 

2012 Jones, C. & Draycott, M. (2012) “Online Enterprise: Getting Closer to Reality” Presented at ICSB2012 Wellington 

2011 Matthew Draycott, David Rae, Katie Vause (2011) “The Assessment of Enterprise in The Secondary Sector” Education and Training, Vol. 8/9 

2011 Matthew Draycott, Kelly Smith (2011) “What Next? New and Emerging Technology for Enterprise Educators”, Presented at Coventry IEEC 

2011 Matthew Draycott, David Rae, (2011) “Enterprise Education in Schools and The Role of Competency Frameworks”, International Journal of Entrepreneurial Behaviour & Research, Vol. 17 Iss: 2, pp.127 – 145 

2010 Matthew Draycott, Richard Tunstall (2010) “The Use of Simulation Games in Enterprise Education”, Presented at Cardiff IEEC

External Responsibilities

External Responsibilities

Director of Arcadia Nursing