Entrepreneurial Inspiration for Worcester's Students and Community

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University of Worcester business students and members of the general public got a flare of inspiration by some of Britain’s top young entrepreneurs during the Virtual Enterprise Conference.

The fourth Virtual Enterprise Conference, which took place in Birmingham on the 19th and 20th March, was streamed live at The Hive for everyone interested in setting up new businesses in Worcester.

Worcester Business School students alongside budding entrepreneurs attended the talks to hear some of Britain’s top entrepreneurs’ stories of how they took their ideas and turned them into reality.

Nick Holzherr (of the BBC show ‘The Apprentice’ fame), founder of food app Whisk, and Neil Crocker, founder of, a new website to help musicians promote merchandize, were some of the speakers that shared their top tips for successful start-ups.

The attendees had the chance to share their comments and questions in specially designed interactive blogs, allowing people from any part of the world to participate.

Dr Basil Omar, Sessional lecturer in Marketing and Global Business Strategy at the University of Worcester and local co-ordinator for the Conference, said: “What we aim for is to create and encourage a culture of innovation, creativity and entrepreneurship here at the University. This conference was received very positively by our students as the subject, was very close to their hearts. It motivated them to progress further with their own business ideas”.

“Considering the high competition in getting graduate positions, our more entrepreneurial students, who wish to start-up their own business ventures, need to be supported and inspired. I am glad that I managed to speak to some of them at the conference and share some of my own rich experience in entrepreneurship and business start-ups.”

Looking to the future, Dr Omar hopes that some of Worcester’s graduates who faced the challenges in starting up their own business will be able to participate in the next edition of the conference and share their experience with the University’s current and future students.

For information on all courses at University of Worcester visit or for application enquiries telephone 01905 855111 or email