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Dr Joanne Kuzma

Director of Programmes / Principal Lecturer in Digital Business

Worcester Business School

Contact Details


tel: 01905 54 2023

Jo’s current role is the Director of Programmes for the Worcester Business School where she provides strategic leadership for all WBS postgraduate and undergraduate programmes. She serves on a variety of university quality and learning/teaching committees, and has previous roles as China Partnership Manager and Course Leader. Jo has 20 years of global industry and consulting experience in Information Systems, Web design, e-commerce, programming and computer security. She has taught business and computing at several universities in the US as well her current teaching of Digital Business topics at Worcester.

Joanne has worked with various companies including Accenture (Andersen Consulting), Ciber and Erie Insurance Group and consulting on a number of technology implementation and business process change projects for various companies, including: Burger King, IBM, Tropicana, Georgia Pacific, Dial Corporation and Walt Disney. She offers her students a unique blend of computing and business and insights into how technology innovations can help firm’s growth and profitability. Her research concentrates on e-business, social media, done (UAVs) and computer security.


Teaching & Research

Teaching & Research

Teaching Interests
Electronic commerce
Computer security
Information systems
Web and media design

Research Interests
Electronic commerce
Computer security
Social media

Professional Bodies

Professional Bodies

ISC2 (International Information Systems Security Certification Consortium, Inc )



Kuzma, Joanne and Law, Joanne and Bell, Viv and Williams, N. (2017) A Study of Global Hospital Websites for Accessibility Compliance. European Journal of Business and Social Sciences, 6 (6). pp. 15-28. ISSN 2235 -767X 

Clews, Peter and Kuzma, Joanne (2017) Rudimentary Lexicon Based Method for Sarcasm Detection. International Journal of Academic Research and Reflection, 5 (4). pp. 24-33. ISSN 2309-0405

Kuzma, Joanne and O'Sullivan, Sherry and Philippe, T.W. and Koehler, J.W. and Coronel, R.S. (2017) Commercialization Strategy in Managing Online Presence in the Unmanned Aerial Vehicle Industry. International Journal of Business Strategy, 17 (1). pp. 59-68. ISSN 2378-8585

Kuzma, Joanne and Dobson, Kate and Robinson, Andrew (2016) An Examination of Privacy Policies of Global On-line E-pharmacies. European Journal of Research and Reflection in Management Sciences, 4 (6). pp. 23-28. ISSN 2056-5992 

Kuzma, Joanne and Philippe, T. and Koehler, J. and Coronel, R. (2016) Effects of Social Media Platform Preference: a Country Comparison of Online University Reputations. Journal of International Management Studies, 16 (1). pp. 35-44. ISSN Print 1930-6105 Online 2378-9557 

Kuzma, Joanne and Dobson, Kate and Robinson, Andrew and Williams, N. (2016) Drones in Business: Can your Organisation Capitalise on this New Technology? In: Drones in Business: Can your Organisation Capitalise on this New Technology?, 15th September 2016, The Hive, Worcester, UK. (Unpublished) 

Kuzma, J. and Wright, W. (2015) Something for Nothing? An Investigation into Online Product Sampling. International Journal of Information, Business and Management, 7 (2). pp. 97-106.

Kuzma, J., Bell, V., & Logue, C. (2014). A Study of the Use of Social Media Marketing in the Football Industry. Journal of Emerging Trends in Computing and Information Sciences. 5(10), pp. pp. 728-738

Kuzma, Joanne and Williams, Nicholas (2014), Using Camtasia to Create Video Tutorials: Students as Academic Partners Project Report, Worcester Journal of Learning & Teaching, July 2014, pp. 1-17.

Kuzma, Joanne (2013) Empirical study of cyber harassment among social networks. International Journal of Technology and Human Interaction, 9 (2). pp. 53-65. ISSN 1548-3908

Kuzma, Joanne and Langfield, Christina and Moody, Pete (2013) Using USB Devices for Online Document Storage in Worcester Business School. Worcester Journal of Learning and Teaching (8). ISSN 2024-8032

Kuzma, Joanne and Wright, Warren (2013) Using Social Networks as a Catalyst For Change in Global Higher Education Marketing and Recruiting. International Journal of Continuing Education and Lifelong Learning, 23 (1). pp. 53-66. ISSN 1997-7034 (In Press)

Kuzma, Joanne (2012) Children and Geotagged Images: Quantitative Analysis for Security Risk Assessment. International Journal of Electronic Security and Digital Forensics, 4 (1). pp. 54-64. ISSN 1751-9128

Kuzma, Joanne (2011) An Examination of Privacy Policies of Global University Web Sites. Journal of Emerging Trends in Computing and Information Sciences, 2 (10). pp. 485-491. ISSN 2079-8407

Kuzma, Joanne (2011) E-mail Responses of Tourism Agencies in Developing Countries. In: British Academy of Management 2011 Conference, 13-15 September, 2011, University of Aston.

Kuzma, Joanne (2011) Account Creation Security of Social Network Sites. International Journal of Applied Science and Technology, 1 (3). pp. 8-13. ISSN Print: 2221-0997 online: 2221-1004

Oestreicher, K., Kuzma, J. Walton, N. (2011) Sailing Against the Wind of Creative Destruction, The Attack of Radical Innovation on the Home Entertainment Industry - A Compendium of International Research Papers, April 2011, Springer

Kuzma, Joanne and Wright, Warren and Henson, Richard (2011) Implementation of Online Submission and Marking in Worcester Business School. Project Report. University of Worcester, Worcester Journal of Learning & Teaching, September 2011.

Kuzma, Joanne and Barnes, Sue (2011) Project Report - Online Testing in Blackboard. Project Report. University of Worcester, Worcester Journal of Learning & Teaching

Kuzma, J. (2011) Project Reports Using Online Technology to Enhance Student Presentation Skills:. Worcester Journal of Learning & Teaching, Issue 5, January 2011

Kuzma, J. (2011) Web vulnerability study of online pharmacy sites. Informatics for Health and Social Care, Vol. 36, No. 1. pp. 20-34.

Kuzma, Joanne and Barnes, Sue and Oestreicher, Klaus (2011) CAPTCHA Accessibility Study of Online Forums. International Journal of Web Based Communities, 7 (3). pp. 312-323. ISSN 1741-8216

Kuzma, J. (2010), Accessibility Design Issues with UK E-government Sites, Government Information Quarterly, March 2010, Vol. 27, Issue 2, pp. 141-146.

Kuzma, J. (2010) Asian Government Usage of Web 2.0 Social Media, European Journal of ePractice, March 2010, No. 2, pp. 1-18.

Kuzma, J., (2010), "Online technology management student tutorial case study," February, 2010, Vol. 9, Issue 1, pp 52-60.

Kuzma, J., (2010), European Digital Libraries: Web Security Vulnerabilities. Library Hi Tech, Vol. 28, No. 3. pp 402-413

Kuzma, J. (2010), An Examination of Privacy Policies of U.S. Government Senate Web Sites, Electronic Government, an International Journal, June 2010, Vol. 7, No. 3, pp. 270-280.

Kuzma, J. (2010) Empirical Study of Privacy Issues among Social Networking Sites. In: Private Law: Rights, Duties and Conflicts, ed. Sylvia Mercando Kierkegaard, International Association of IT Lawyers, Proceedings from The Fifth International Conference on Legal, Security and Privacy Issues in IT Law (LSPI) in Barcelona, Spain, November 2010

Kuzma, J. (2010) Global E-government Web Accessibility: A Case Study. In: British Academy of Management 2010 Conference, 14-16, September 2010, University of Sheffield.

Kuzma, J., Price, C. & Henson, R. (2010), Flash vulnerabilities analysis of US educational websites, International Journal of Electronic Security and Digital Forensics, Vol, 3, Issue 2, pp. 95-107.

Oestreicher, K., Kuzma, J. & Yen, D. (2010)), Avatar Supported Learning in a Virtual University, Worcester Journal of Learning & Teaching, Issue 4, July 2010

Henson, R. & Kuzma, J. (2010), End User Computing and Information Security: a retrospective look at the lack of systematic information risk assessment and its consequences, In: 15th Annual UK Academy for Information Systems Conference, 23-24 March, 2010, University of Oxford, UK

Kuzma, J.. (2010) Case Study in Email Reponses of European Travel Agencies, In: Culture, Media, Sport and Tourism Conference, 24 March 2010, University of Worcester, UK

Oestreicher, K., Kuzma, J. & Yen, D. (2010) The Virtual University and Avatar Technology: E-learning Through Future Technology. In: 9th International Conference Marketing Trends, 21-23 January 2010, Università Cà Foscari, Venice.

Kuzma, J. & Barnes, S. (2010), "Web Vulnerability Study of European Insurance Sites," In: International Journal of Arts & Sciences Conference, 15-18 February 2010, Gozo Malta

Oestreicher, K., Kuzma, J., & Yen, D., (2010), "Virtual University and Avatar Technology: E-Learning Through Future Technology", In: 9th International Marketing Trends Congress, 21-23 January, 2010, Università Cà Foscari, Venice, Italy.

Kuzma, J. (2009), "Enhancing Team Dynamics in an Online Learning Environment," Worcester Journal of Learning & Teaching, Issue 3, December 2009

Yen, D. & Kuzma, J. (2009), "Higher IELTS score, higher academic performance? The validity of IELTS in predicting the academic performance of Chinese students," Worcester Journal of Learning & Teaching, Issue 3, December 2009

Oestreicher, K., Kuzma, J., & Yen, D. (2009) Avatar Supported Learning in a Virtual University. In: 29th SGAI International Conference on Innovative Techniques and Applications of Artificial Intelligence, 15th - 17th December 2009, Peterhouse College, Cambridge.

Kuzma, J. (2009, September), "Using Game Shows for Effective Teaching", DTRP (Division for Teachers & Researchers in Psychology - The British Psychological Society) Newsletter, September, 2009, p. 5.

Kuzma, J. (2009), "Regulatory Compliance and Web Accessibility of UK Parliament Sites", Journal of Information Law Technology, September 2009, Issue 2. pp 1-15.

Kuzma, J., Weisenborn, G., Philippe, T., Gabel, A., Dolechek, R. (2009), Analysis of Federal Senate Web Sites for Disability Accessibility. International Journal of Business Research, Vol. 9, No. 6, pp. 174-181.

Kuzma, J. (2009). Using Game Shows for Effective Teaching. Worcester Journal of Learning & Teaching. Issue 2, July 2009. Price, C., Moore, J.,

Kuzma, J., (2009), Deconstruction-Reconstruction of the Semiotics of Computer Games and Immersive Environments: Towards a Multi-modal Semiotics. In: Electronic Information, the Visual Arts and Beyond, London, July 2009.

Barnes, S. & Kuzma, J. (2009) Empirical Study in Teaching First-Year Database Students. In: 7th International Workshop on Teaching, Learning and Assessment of Databases, 6 July 2009, University of Birmingham.

Oestreicher, K. & Kuzma, J. (2009) "The Music Industry & Its Consumers: A Potential Divorce through Technology and Shifting Market Linkages?" In: Eurasia Business and Economics Society (EBES) Conference, 1-2, June 2009, Istanbul, Turkey. Available at

Kuzma, J. & Price, C. (2009) "Analysis of UK Parliament Web Sites for Disability Accessibility". In: 9th European Conference on e-Government, 29-30 June 2009, pp. 416-422, University of Westminster, London.

Kuzma, J, Yen, D. & Oestreicher, K. (2009) "Global e-government Web Accessibility: An Empirical Examination of EU, Asian and African Sites". In: Second International Conference on Information and Communication Technologies and Accessibility, 7th to 9th May 2009, Hammamet, Tunisia. Available at

Philippe, T., Koehler, J., & Kuzma, J., “Determinant of Consumer Trust in Electronic Commerce”. International Academy of Business and Economics, July 2007.

Kuzma, J., Philippe, T., & Koehler, J. “Effects of Privacy Policies in International Pharmaceutical Ecommerce”, International Journal of Business Research. October, 2006



Senior Fellow of the Higher Education Academy

PG Certificate of Education Certified

Information Systems Security Professional (CISSP)

PhD Information Systems

MBA Business Administration

BSc Marketing