Design Students to Create New Signage for Worcestershire Town

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The Worcestershire town of Tenbury Wells is set to benefit from the creative talents of University of Worcester Graphic Design students as it looks to revamp its wayfinding signage.

Second year students currently studying Graphic Information Design, one of the key strands on the University’s Graphic Design and Multimedia BA course, are working on the design project after being invited to evolve signage concepts by the town’s councillors, who had been impressed by previous projects conducted by the students.

These have involved wayfinding signage designs for other local towns such as Malvern and Upton-on-Severn, where some of the student designs will be taken to final application.

The Mayor of Tenbury Wells, Councillor George Price, explains: “It was a delight to meet the students from the University of Worcester; we are sure they will produce some exciting designs and look forward to visiting the university to see how their ideas develop.”

The Tenbury wayfinding signage brief will form one of a number of ‘live’ briefs that the students will encounter in the second and final years of their degrees. These projects often develop examples of work that students can then successfully use in their portfolios at future job interviews.

Second year design student Lauren Mills adds: “I am thrilled to be part of the project to design a new innovative wayfinding and signage system for Tenbury Wells.

“I feel that working with the clients at Tenbury Town Council will give me valuable hands-on experience while at the same time helping me to develop my design abilities.

“Working with a live brief has much more purpose and potential than working on an example project; it means we are working with a real client with real goals and requirements.”

Andy Stevenson, Senior Lecturer in Design, developed the course’s area of Graphic Information Design, and says: “It’s great to be working with the Mayor and councillors in Tenbury Wells; they have a very realistic set of signage design challenges which I’m hoping our students will help resolve.

“We are hopeful that we will then be able to take some of the students’ designs further and apply them in situ, which will be a fantastic opportunity for the students to be involved with.”

Some of Tenbury’s councillors will also be visiting the University to help feed into on the ideas underway too which will be invaluable to the students. The design students will now research and develop a set of working prototype visual concepts that will be presented to the Town Council after May 2014.