Monday, 27 October 2014
Graphic Design students will be working alongside one of Worcestershire’s best-known brands as part of their Sustainable Design module this year.
A representative from Hobsons Brewery, sister company of the newly launched Oldfields Orchard Cider, visited the University earlier this month. They set students a brief to research, develop and then design creative, sustainable concepts for the company’s existing six-bottle carrying packs.
The task is a continuation of the Graphic Design & Multimedia course’s longstanding commitment to pioneering, sustainable design techniques. Its ‘green design’ students have collaborated in the past to offer design solutions to many sizeable regional and national companies including Edward Bulmer Pots of Paint, Westons Organic Cider and Heinz UK (Lea & Perrins Worcestershire Sauce).
This year’s brief will see students work on developing concepts for flexible, reusable carrying packs. Hobsons Brewery’s Cider Product Manager, Alison Chadwick, explains: “Sustainable packaging is a great fit with our ethos at Hobsons and we are really looking forward to hearing the students’ ideas about how we can encourage re-use of our gift packs after the beer and cider have been enjoyed.
“We are keen to develop the ideas hand in hand with the students and feel that we will benefit as much as they will from the whole process.”
Students will work within the company’s branding guidelines and colour schemes, but will be encouraged to arrive at creative and sustainable design solutions before their work is evaluated by the company.
Senior Lecturer in Design, Andy Stevenson, adds: “I'm really excited about the link with Hobsons Brewery and Oldfields Orchard Cider. This is both a 'live' and entirely realistic sustainable packaging project, which is fantastic for the students to be part of.
“The course has developed a system for the effective integration of ‘live’ projects within students’ academic learning over a period of years now. This gives our students unique and value-added learning experiences while studying our taught modules here at Worcester."
One or more of the student designs may be taken forward by Hobsons Brewery once the brief has been completed, offering students the opportunity to be involved in further development of the project.
Graphic design student Lauren Mills, who is working on this project, says: “I’m really delighted to be working on the brief as working in this area of sustainable design will be an invaluable experience for me.
“It is also enabling me to work once more on a ‘live' brief with real potential. I'm really positive too about being able to work for a client with genuine requirements; it has ignited a great new learning challenge for me."
The University of Worcester will be hosting the next of its Open Days on Friday 31st October and Saturday 1st November. For more information, visit the Open Event pages.