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David James

Digital Arts Subject Leader; Course Leader MA Creative Digital Media

Institute of the Arts

Contact Details


tel: 01905 85 5445

David James gained his BA (Hons) Fine Art at the University of Reading, which he followed with postgraduate study at the Slade School of Fine Art, University College London. He later gained an MA Fine & Media Arts from the University of Gloucestershire whilst working in the television industry as a motion graphics designer and art director, heading the Design Group at ITV West. He was elected a Fellow of the Higher Education Academy in 2005 and a Fellow of the Royal Photographic Society in 2015.

David began higher education teaching after 29 years in broadcast television, where he worked in posts including: Supervising Designer, News and Current Affairs at Thames Television (now ITV London); Deputy Head of the Design Group, HTV Wales; and, finally, Head of the Design Group, ITV West. His many national and international screen credits include: TV Eye – the then ITV equivalent of Panorama; the world-wide distributed wildlife series, The Sexual Imperative, which was nominated for a series Oscar; the children’s series, Rolf’s Cartoon Club; and the television feature film Codename Kyril, for which he was awarded a D&AD. In 1984, David designed and art directed the opening titles for Wales at Six, one of the first computer generated sequences broadcast in the UK. He was one of the first designers in the country to use the world's first broadcast digital graphics system – the Quantel Paintbox – and with a colleague, produced the first sequence to be shown on British television produced entirely on a desktop Apple computer. His work features in two books by Prof Douglas Merritt - Television Graphics and Graphic Design in Television - and in journals such as Creative Review and Broadcast.

David was formerly Principal Lecturer and Divisional Leader for Digital Media at the University of Wolverhampton. He is now Subject Leader, Digital Arts, and Course Leader for the postgraduate programme in Creative Digital Media here at Worcester.

He teaches motion graphics, graphic design, photography, video production, illustration and contextual studies. In recognition of his portfolio of work, he has just been directly awarded Fellowship of the Royal Photographic Society, and Accredited Senior in Imaging in the Creative Industries of the RPS, the first candidate from the field of education ever to achieve these distinctions directly.

Teaching & Research

Teaching & Research

Teaching areas include graphic design, photography, 2D animation, filmmaking, illustration, digital imaging, design theory and context, and fine art.

2003-4: Design and assistant project manager for the new Digital Media Centre, University of Wolverhampton
2003-4: Design and facility management and planning for the digital media suites and studios, New Media Centre, Science Park, Wolverhampton

Authored the following courses:
Digital Arts and Media BA(Hons), University of Wolverhampton
Creative Games Design BA(Hons), University of Wolverhampton
Television Graphics BA(Hons), University of Wolverhampton
Animation BA(Hons), University of Worcester
Illustration BA(Hons), University of Worcester
Creative Digital Media BA(Hons), University of Worcester
Creative Digital Media MA, University of Worcester
Game Art BA(Hons), University of Worcester (co-authored)

Research interests include the postmodernist definition of the videographic image, the history of animation, the role of the cultural industries and the role of vocational courses in higher education.



Professional Bodies

Professional Bodies

Fellow of the Higher Education Academy (2005)

Fellow of the Royal Photographic Society (2015)

Accredited Senior in Imaging in the Creative Industries of the Royal Photographic Society (2015)





Publications and conferences

Contributor (Animation), The Oxford Companion to Film L-A Bawden (ed), Oxford University Press, 1976

Papers on European Animation, British Animation, Italian Animation, University College London, 1976

The Potential of the Global Cultural Industries (keynote speech and published conference paper), Creative Industries World Conference, Communication University of China, Beijing, 19th-20th October 2009

Strategies in Creative Thinking (paper and seminar), Communication University of China, Nanjing campus, 17th October 2009

How should universities be responding to the fast-changing professional and vocational worlds?, Worcester Journal of Learning and Teaching, July 2012

Featured work in Graphic Design in Television, Prof Douglas Merritt, Focal Press, London, 1993 and Television Graphics, Prof Douglas Merritt, Trefoil, London, 1987


Transience: an exhibition of photography at Malvern Theatres, January 2018

The Aesthetic Revisited: considerations of the aesthetic in the image through photography, Worcester Cathedral, June 2017

A Nostalgia for Beauty: an exhibition of photography revisiting the concept of the aesthetic, The Hive, March 2017. This was one of the events in British Science Week and accompanied by a public lecture on the 14th March at The Hive entitled The Science of Beauty

Frightening the Cats: a retrospective exhibition of work in broadcast television design and motion graphics, mostly in ITV, 1973-2002, University of Worcester, April 2012

Work appearing in Publications

The following work features in Television Graphics, by Prof. Douglas Merritt (1987), Trefoil, London: Thames Television Drama Promotions, Thames Television, 1981; The General Election, 1981, Thames Television and ITN, 1981; Wales at Six opening sequence, HTV, Welsh ITV Network, 1985

The Sexual Imperative opening sequence (Partridge Films – ITV and world distribution, 1990) features in Graphic Design in Television, by Prof. Douglas Merritt (1993), Focal Press, London

Work has also appeared in Creative Review, Broadcast and MacUser

Broadcast work

The following represent contribution as art director, designer, special effects designer, or motion graphics designer:

This Week in Britain, COI/London Television Service, world distribution, 1977-1980
Images, in This Week in Britain, COI/London Television Service, world distribution, 1977-1980
Public service commercials, COI, UK network, 1977-80
National and Local Voting, General election, COI, UK network, 1979
TV Eye (and earlier This Week), Thames Television and ITV Network, 1980-84
1984 Olympics, Thames Television and ITV Network, 1984
Thames News, Thames Television, 1980-84
Wales at Six, HTV, Welsh ITV Network, 1985
About Face, HTV, Welsh ITV Network, 1985
Y Byd ar Bedwar (“The World Tonight”), S4C, 1984-87
Pobol y Cwm (“People of the Valley”), S4C, 1984-87
Ffermio (“Farming”), S4C, 1984-87
Wales Tonight, Wales ITV Network, 1984-87
Robin of Sherwood, HTV/Goldcrest, ITV and world distribution, 1986
Return to Treasure Island, HTV/ITV Network and world distribution, 1986
The Snow Spider, HTV, ITV Network, 1988
Codename Kyril, ITV Network and world distribution, 1987
A Time to Dance, HTV/ITV Network and world distribution, 1988
Escape to Istanbul, ITV Network and world distribution, 1989
Telethon, HTV/ITV Network, 1990
The Blue Revolution, ITV Network and world distribution, 1990
Rolf’s Cartoon Club, ITV and world distribution, 1991
The West Tonight, ITV Network, 1991
Sports Personality of the Year, ITV Network, 1991
Moneyweek, HTV and ITV network, 1992
The Sexual Imperative, Carlton Television and Genesis Film Productions, ITV and world distribution, 1993       
Wildfilm, Partridge Films, and world distribution, 1993
The Westcountry Game,* HTV and Westcountry Television, 1994
Wycliffe, 1994, ITV Network and world distribution, 1994
Great Westerners,* HTV and ITV Network, 1995
On Your Street, HTV and ITV Network, 1995
Spotlight, ITV Network, 1996
The Famous Five, HTV and ITV Network, 1996
ITV Business of the Year Awards, HTV and ITV Network, 1996-99
Born Wild, Partridge Films, and world distribution, 1997
The House, HTV and ITV Network, 1997
On the Road, Granada Television and ITV Network, 1998
The Waters of Life, Granada Television and world distribution, 1999
All Gardens Great and Small, ITV West/ITV Network, 1999
The Pleasure Guide, ITV West/ITV Network, 2000
The Secret Arthur, Carlton Television/ITV Network, 2001
Crimestoppers, ITV, 2002
The West This Week,* Carlton Television, 1988-2002
Roots and Shoots, ITV West, 2002
Gardens Revisited, ITV West, 2002
West Eye View, ITV West, 2002