Sport Business Management BA (Hons)

What makes Sport Business Management at Worcester special?

The course has been designed to reflect the constantly evolving landscape in sport policy and provision from a national and international context. It explores the sport delivery environment in ways that is both intellectually and creatively challenging to enable you to understand the complex partnerships and interactions which create sport programmes and initiatives across all the sectors in sport.

Sport businesses are a growing and dynamic sector of the global economy. These range from the familiar sport facility manager, to the growing number of small, niche sport tourism operators who cater for the needs of travellers wanting to experience various sporting events that take place around the world. This growth has meant that there is a healthy demand for talented professionals in this field, who can project manage and deliver high quality sport services and products.

Overview

Key features

Professional placements in your 2nd year to build confidence, experience and enhance employability skills
Sandwich year option between 2nd and 3rd year of study enabling you to work in the UK or abroad
Excellent industry links, including Worcester Warriors Rugby Club, Worcestershire County Cricket, Severn Stars Netball, Worcester Wolves basketball and Redpoint Worcester
Access to top-flight facilities including the University Arena which hosts international elite sports events, providing work experience opportunities

Register your interest

Enter your details below and we will keep you up to date with useful information about studying at the University of Worcester.

Entry requirements

What qualifications will you need?

104

UCAS tariff points

Entry requirements

104 UCAS tariff points (for example, BCC at A Level), and GCSE Maths and English Language at Grade C/4 or above.

Access to HE diploma is also welcome.

Other information

A Disclosure and Barring Service (DBS) may be required for some modules.

Beth Crumpton

Beth Crumpton has graduated with a BA in Sports Management which she completed alongside training and competing in cyclo-cross.

"I feel really proud to have accomplished graduating alongside my cycling aspirations” said the 25 year old.

Beth was on the University’s sports scholarship programme, giving her financial and academic support, as well as access to specialist lifestyle advice.She represented England at the Glasgow Commonwealth Games, finishing ninth, and won the Cyclo-Cross National Trophy in the 2018/19 season, retaining her title from the previous year.

Andreas Gopinas

"I selected this internship to gain knowledge that would be beneficial to my future career. My main goals were to have fun and utilize every opportunity that I get to showcase myself.

During my internship in Valencia, I worked in the international operations department and assisted the administration manager with operational duties. In these positions, I wanted to observe and take part in different activities that would improve my communication and management skills.

The entire year for myself went slowly from 0 to 100, starting off super slow, not knowing what will happen, to when at the finish line, things started to go my way. I had chances to give a helping hand to the organization, the feeling was great. I enjoyed my life here, this is a place that will always be special to me, no matter the experiences I had. Good or bad. I matured as a person a lot. If I did not even come back home for a year, that must mean something that I was comfortable to be here."

Course content

What will you study?

Year 1	Mandatory Introduction to the Sport Industry Fundamentals of Sport Marketing Sport Management Intrapersonal Skills Financial Management	Optional Physical Activity, Exercise & Health Sport Risk Management Optional language modules
Year 2	Mandatory Sport Business Professional Placement Creating Successful Research to Inform Practice Sport Tourism and Event Management Management and Leadership in Sport	Optional Sponsorship and Fundraising Sports Journalism Responsible Business Optional language modules Sandwich year (mandatory if on 4 year full time sandwich course optional if on 3 year course) (Choose from 1 of the 2 options depending on placement location) Study year or work year abroad Work Placement Year in the UK
Year 3	Mandatory Independent Research Project in Sport Business Management The Sports Entrepreneur Sport Strategy in Action Event Project Management	Optional International Sport Development and Volunteering Group Dynamics in Sport Dark Side of Management

Year 1

Mandatory

Introduction to the Sport Industry
Fundamentals of Sport Marketing
Sport Management Intrapersonal Skills
Financial Management

Optional

Physical Activity, Exercise & Health
Sport Risk Management
Optional language modules

Year 2

Mandatory

Sport Business Professional Placement
Creating Successful Research to Inform Practice
Sport Tourism and Event Management
Management and Leadership in Sport

Optional

Sponsorship and Fundraising
Sports Journalism
Responsible Business

Optional language modules

Sandwich year (mandatory if on 4 year full time sandwich course optional if on 3 year course) (Choose from 1 of the 2 options depending on placement location)

Study year or work year abroad
Work Placement Year in the UK

Year 3

Mandatory

Independent Research Project in Sport Business Management
The Sports Entrepreneur
Sport Strategy in Action
Event Project Management

Optional

International Sport Development and Volunteering
Group Dynamics in Sport
Dark Side of Management

four women in a boat rowing on the water

woman on a brown horse jumping a blue obstacle

Deciding to study Sport Business Management BA (Hons) was the smartest academic decision I have made to date. I couldn't recommend it highly enough to anyone who is seeking a prosperous and successful career within sports business.

Sean Walsh, Graduating in 2015 with first class honours

Teaching and assessment

How will you be taught?

Teaching and Learning

Our courses are informed by research and current developments in the discipline and by feedback from students, external examiners and employers. Modules do therefore change periodically in the interests of keeping the course relevant and reflecting best practice. The most up-to-date information will be available once you have accepted a place and registered for the course. If there are insufficient numbers of students interested in an optional module, this might not be offered, but we will advise you as soon as possible and help you choose an alternative.

Teaching

The University places emphasis on enabling students to develop the independent learning capabilities that will equip you for lifelong learning and future employment, as well as academic achievement. A mixture of independent study, teaching and academic support through the personal academic tutoring system enables you to reflect on progress and build up a profile of skills, achievements and experiences that will enable you to flourish and be successful. You are taught through a combination of seminars, interactive lectures, tutorial groups and learning sets alongside various digital technologies such as Blackboard, Twitter and You Tube.

In addition, meetings with personal academic tutors (PATs) are scheduled on at least 4 occasions in the first year and three occasions in each of the other years of a course. The Sport Business Management course supports your PAT sessions throughout your time at University with a personal academic journal which you receive within induction week and you also have access to other resources within your year group Blackboard page.

You have an opportunity to engage in a number of modules where scenario and case study approach are utilised to contextualise theory and practice and students are encouraged to engage through discussion and group work. This interactive approach encourages an applied approach from theory to practical 'real-world' application which enhance academic and employability skills.

Contact time

In a typical week you will have around 12 - 16 contact hours of teaching. The precise contact hours will depend on the optional modules selected and in the second and third year you will normally have slightly less contact time in order to do more independent study or work within your professional placement.

Typically class contact time will be structured around 3-4 hours of interactive lecture/seminar or practical sessions dependent on module and year of study.

Independent self-study

In addition to the contact time, you are expected to undertake around 24-48 hours of personal self-study per week. Typically, this will involve:

Completing specific module related directed study tasks
Engaging with online activities (e.g. twitter)
Topic reading and research
Working on individual and group projects
Preparing for assignments and learning experiences
Reflection and evaluation
Revision of class notes and engaging with blackboard

Independent learning is supported by a range of excellent learning facilities, including the Hive and library resources, the virtual learning environment, and extensive electronic learning resources.

Teaching staff

Students will be taught by a teaching team whose expertise and knowledge are closely matched to the content of the modules on the course. The team includes academics and practitioners as well as guest speakers from the sport industry.

Teaching is informed by the research and consultancy, and the majority of course lecturers have a Higher Education teaching qualification or are Fellows of the Higher Education Academy. Students can learn more about the staff by visiting our staff profiles.

Assessment

The course provides opportunities to test understanding and learning informally through the completion of practice or 'formative' assignments. Each module has one or more formal or 'summative' assessments which are graded and count towards the overall module grade.

Assessment methods include:

Exams and Essays
Formal Group, Paired or Individual Presentations
Project work
Student led seminar discussions
Reports
Infographics and marketing campaigns
Research Proposals

The precise assessment requirements for an individual student in an academic year will vary according to the mandatory and optional modules taken, but a typical formal summative assessment pattern for each year of the course is: