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What makes Graphic Design, Advertising & Marketing at the University of Worcester special?

This degree has been specifically designed in collaboration with leading industry professionals, for anyone wanting to experience an agency style learning environment and work in multi-disciplinary creative teams, tackling real-world brand projects.

To equip you with the right balance of conceptual, creative and practical skills the course focuses on original thinking and innovation, so you learn about graphic design theory, big advertising ideas, customer insights, narrative & storytelling and how to confidently present your ideas to clients.

As your academic knowledge and practical abilities grow, we teach you about visual identity & brand language, design for print, design for web, art direction, digital & social media marketing and how to cultivate your own entrepreneurial approach, preparing you to work alongside the very best in the world of visual communication.

* Launching in September 2020. Subject to approval



Key features

  • Engaging methods of academic and agency style tutoring
  • Access to new state-of-the-art facilities
  • Opportunities for agency internships and collaborations
  • A vibrant programme of award-winning visiting lecturers
  • A wide range of creative opportunities after graduation
Entry requirements

What qualifications will you need?

UCAS tariff points

Entry requirements

104 UCAS tariff points

If you have any questions about entry requirements, please contact the Admissions Office on 01905 855111 or email for advice.

Further information about the UCAS Tariff can be obtained from

International Students

We accept IELTS, Pearson and many Cambridge certificates as a proof of English language fluency on our degree courses, as well as many other English language qualifications.

Undergraduate courses usually require a minimum IELTS of 6.0 (with no less than 5.5 in any component) or Pearson 59 (with no less than 51 in each component) or various Cambridge certificates. Other equivalent English qualifications will also be considered. Some courses may require a higher score for professional accreditation or registration.

If you are an international student who does not have the relevant entry requirements for direct entry onto this course, we do offer pathway courses at the University of Worcester.

International College could be the right option for you and enable you to still graduate with this degree. To find out more, visit the Art and Design & Creative Media pathway course page. 

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Course content

What will you study?

Our courses are informed by research and current developments in the discipline and feedback from students, external examiners and employers. Modules do therefore change periodically in the interests of keeping the course relevant and reflecting best practice. The most up-to-date information will be available to you once you have accepted a place and registered for the course. If there are insufficient numbers of students interested in an optional module, this might not be offered, but we will advise you as soon as possible and help you choose an alternative. 

Year 1


  • Customer Insight & Marketing
  • Graphic Design Skills & Theory
  • The Big Advertising Idea


  • Concept Visualisation
  • Storytelling & Narrative
  • Optional Modules offered by the Language Centre

Year 2


  • Integrated Marketing Communications
  • Art Direction


  • Design for Print
  • Design for Web
  • Lifestyle Marketing
  • Cultivating the Entrepreneur Mindset
  • Optional Modules offered by the Language Centre

Year 3


  • Visual Identity & Brand Language


  • Digital & Social Media Marketing 
  • Design Awards & Exhibitions
  • Business Innovation & Entrepreneurship
  • Internship

Part-time study

The above module breakdown is based on studying the course full time over three years. It is also possible to study this course part time over four, five or six years in which case the mandatory and optional modules will be spread over the duration of the course.

Teaching and assessment

How will you be taught?

We enable you to develop the independent learning capabilities that will equip you for lifelong learning and future employment, as well as academic achievement.

A mixture of independent study, teaching and academic support through the personal academic tutoring system enables you to reflect on progress and build up a profile of skills, achievements and experiences that will enable you to flourish and be successful.


Graphic Design, Advertising & Marketing draws upon three distinctive yet complementary disciplines and the teaching reflects this. Across the course you will experience a variety of practical and theoretical methods including; studio practice, interactive workshops, lectures, seminars, live briefs & internships.

Studio Practice and Interactive Workshops will equip you with all the practical skills you need from a creative perspective. Lectures and Seminars will equip you with all the theoretical skills needed from an academic perspective. Live Briefs allow for an agency style group project, bringing both creative and theoretical application together in multi-disciplinary teams.

You will be allocated a Personal Academic Tutor who will be accessible to you throughout your time here via a number of scheduled group and individual sessions, scheduled on at least four occasions in the first year and three occasions in each of the other years of the course, plus additional private meetings for help and advice should you need it.

The emphasis is on enabling you to develop all the independent learning capabilities that will equip you for lifelong learning and future employment, as well as the academic achievement.

A mixture of independent study, teaching and academic support from Student Services and Library Services as well as the personal academic tutoring system enables you to reflect on progress and build up a profile of skills, achievements and experiences that will help you towards your goals.

Contact time

In a typical week, you will have around 15 contact hours of teaching plus tutorials depending upon the optional modules selected. In the final year, you will normally have slightly less contact time in order to do more independent study and work placement opportunities. The typical contact time will be structured around:

  • 12 hours of interactive studio-based practice sessions and/or workshops
  • 3 hours of lectures and seminars

Class sizes will be around 20-25. Where larger lectures take place, learning is supported with group-based approaches or online activities.

Independent self-study

In addition to the above contact time, students are expected to engage with around 22-25 hours of personal study per week. Typically, this will involve individual and/or group work on projects and tasks, preparing for assignments, trips to see work and going to the library. Independent learning is supported by a range of excellent facilities, including the Hive library, the virtual learning environment, extensive access to vast electronic learning resources and purpose built contemporary design and media studios.


  • 3 years full-time
  • 4-6 years part-time


Timetables are normally available one month before registration. Please note that whilst we try to be as student-friendly as possible, scheduled teaching can take place on any day of the week; and some classes can be scheduled in the evenings.

Teaching staff

You will be taught by a teaching team selected from Graphic Design, Advertising & Marketing whose expertise and knowledge are closely matched to the content of the modules on the course. The team includes respected senior academics and professional practitioners with substantial, current industry experience. This is supplemented with access to leading industry experts.


Assessment takes the form of formative (informal) and summative (formal) assessment.

Formative assessments carry no weighting but are really important, designed to help you achieve your best in the final summative assessments. Formative assessment can take different forms such as student support teams, informal peer assessment or rehearsed presentations. It is also embedded in your ongoing engagement with tutors’ and is part of the individual tutorial system.

Each module has summative assessment which normally requires a combination of practical work, critical reflection and written assessment that can vary and might require different forms such as essay, contextual analysis, blog, creative writing or learning journal. There is also one formal written examination in the third year.

The following gives an indication of the types of assessment you might expect across any year. This is only an indication and will vary depending upon your choice of modules.

Year 1

  • 4 x practical projects
  • 1 x critical reflection writing tasks
  • 1 x individual presentation
  • 1 x group presentation
  • 1 x essay

Year 2

  • 4 x practical projects
  • 1 x critical reflection writing tasks
  • 1 x individual presentation
  • 1 x group presentation
  • 1 x essay

Year 3

  • 3 x practical projects (including 1 independent major project)
  • 1 x critical reflection writing tasks
  • 1 x individual presentation
  • 1 x group presentation
  • 1 x essay (6,000 words)

You will receive feedback on practice assessments and on formal assessments undertaken by coursework. Feedback on examination performance is available upon request from the module leader. Feedback is intended to support learning and you are encouraged to discuss it with personal academic tutors and module tutors as appropriate.

We aim to provide you with feedback on formal course work assessments within 20 working days of hand-in.


Where could it take you?

The balance of the course is such that you will be able to develop enough high-level skills and understanding of Graphic Design, Advertising & Marketing to pursue specific career opportunities, for example as a Creative Director, Marketing Director or Art Director. Equally you would be equipped to apply for careers generally not considered by traditional courses, like a Copy Writer, Client Director, Motion Graphics Designer, Creative Strategist, Brand Manager, Visual Planner, Digital media Designer, Communication Manager or Brand Manager.

The entrepreneurial aspect of the degree aims at giving you the confidence to work as a freelance contractor, or even to set up and run your own creative company should you wish.

Contact with industry through internships and visits will allow you to develop valuable industry connections and contacts in addition to real life experience.

The transferable skills of graduates in this domain are those much sought after in a range of other environments such as business and commerce; they enhance students’ profiles and employability and they are explicitly found in all work undertaken. The development of an appropriate work ethic, including taking on roles and responsibilities, negotiation and decision making, leadership, interpersonal engagement and serving the whole are essential in any kind of production work, and this is embedded in the learning and teaching and assessment strategies employed by the department.

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How much will it cost?

Full-time tuition fees

UK and EU students

The standard tuition fee for full-time UK and EU students registering in the academic year 2020/21 will be £9,250 per year.

For more details, please visit our course fees page.

International students

The standard tuition fee for full-time international (non-EU) students registering in the academic year 2019/20 was £12,400 per year. Details of the 2020/21 fee will be available soon.

For more details, please visit our course fees page.

Part-time tuition fees

UK and EU students

The standard tuition fees for part-time UK and EU students registering on this course in the academic year 2019/20 were £1,156 per 15-credit module, £1,542 per 20 credit module and £2,313 per 30-credit module. Details of the 2020/21 fees will be available soon.

For more details, please visit our course fees page.

Additional costs

Every course has day-to-day costs for basic books, stationery, printing and photocopying.  The amounts vary between courses.

It is perfectly possible to go through the course without incurring additional costs. However, if specialist materials or trips related to your studies are required in addition to allocated budgets, you would be expected to pay the additional costs. Such costs would be discussed and agreed with a member of staff in advance.


Finding the right accommodation is paramount to your university experience, and our welcoming student communities are great places to live and study.

We have over 1,000 rooms across our halls of residence. With rooms to suit every budget and need, from our 'Traditional Hall' at £105 per week to 'En-suite Extra' at £169 per week (2020/21 prices).

For full details visit our accommodation page.

How to apply