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Creative Media and Media & Culture BA (Hons)

Key features of this course:

  • Our pioneering curriculum focuses on the emerging needs of the creative industries that aims to equip you for a career in digital media
  • Innovative, contemporary and important topics including ‘Green Media’, ‘War’, ‘Democracy and the Media’ and ‘Gender’
  • Opportunity to develop expertise across graphic design, animation, film, motion graphics, illustration and photography
  • Utilises dynamic, research-informed approaches to teaching and a range of media, communications technology and the internet to develop students’ intellectual and critical faculties
  • Strong emphasis on employability and graduate progression throughout the course with the opportunity to take up a work project and volunteering activities
  • Extensive industry links, with ‘live’ professional projects run in collaboration with national organisations, expert guest speakers, briefs set by visiting practising designers and a commercially experienced staff team
  • The Digital Arts Centre has incredible facilities including industry-standard film, sound and photography studios, state-of-the-art equipment and industry-standard software
  • Opportunity to study at a partner university abroad

Book an open day

For more information about teaching, learning and assessment on this course, please see the single honours course pages for Creative Media and Media & Culture.

Joint Honours Creative Media and Media & Culture provides you with an exciting opportunity to do hands-on, practical creative work alongside more academic study of the media and contemporary culture.

In Creative Media, available modules enable you to develop expertise in areas of digital design and creative practice including graphic design, animation, motion graphics, illustration and photography. As well as developing your creative work and digital ‘skills’, you will be introduced to the creative industries and the multitude of professions and careers associated with them. Many of your projects will respond to ‘live’ briefs set in collaboration with industry professionals. With their own, impressive experience as creatives, your lecturers, too, are expertly placed to share with you their inside knowledge of professional work.

Media & Culture involves more traditional academic study that examines how the media, TV and digital communication shape society, its values and politics – and, as a result, identity and human experience. Throughout, you will be addressing some of the hottest topics of our times, from Green Media to Democracy and the Media, from War to Gender. There will be opportunities to explore all forms of media and culture (TV, radio, pop music, sport, social networks) and a multitude of fascinating questions (Why do people the world over listen to rap and hip hop? How does the news report immigration? Why do people reinvent themselves on Facebook and in Second Life?). You will hone your critical and intellectual faculties in a variety of dynamic and engrossing teaching and learning contexts – contexts in which the media that you use may well be those that you are also studying. Media & Culture also provides you with opportunities for work placements and volunteering; these are designed to highlight how your learning is supporting your employability and to introduce you to some of the professional and employment possibilities that you could pursue once you have graduated.

Studying these subject areas in combination will be an interesting prospect if you like both academic study and creative, practical work and design - and if the media and contemporary culture are your passions.


Entry requirements

104 UCAS Tariff points


Study options

Full-time or part-time study available

Get in touch

Helen Holmes
Course Leader, Creative Media
01905 855496

Dr Barbara Mitra
Admissions Tutor, Media & Culture
01905 542366

Admissions Office
01905 855111

Course content

Year 1

Core modules:

Crafting the Digital Image
Design: Skills and Theory             
Studying Media and Culture
Video Production Project


Module options:

Gender and Representation
Introduction to Television
Introduction to New Media
Popular Music and Cultural Change
Media and Culture: Key Concepts
TV History
Improving English Usage and Style in Academic Writing
Democracy? The Story of an Ideal

Year 2

Core modules:



Module options:

Creating Sound for the Moving Image
Negotiated Video Production
Concept Generation, Research and Preproduction
Digital Photography
Multi Camera Studio Production
Motion Graphics and Design for Television and Cinema
Digital Photography and Image Manipulation
Crime and the Media
Making Monsters
Gender and Popular Fiction
Work Project Module
New Media
Screening the Nation: Continuity and Change in British TV
Media and Social Change
Popular Cultures

Year 3

Core modules:



Module options:

Independent Study
Extension Module
Experimental Practice
Studio Photography
Negotiated Project
Major Negotiated Project
Documentary Photography
Creative Digital Media Professional Practice
Green Design
Gender, Philosophy and Popular Culture
TV Times
Work Project Module
War, Democracy and the Media
Remembrance, Memory and Memorials
Green Media
Radio Times
Independent Research Project
Pornography and Modern Culture
Body & Society



The majority of Creative Digital Media graduates aim for direct entry into a career path. To this end, the flexible nature of the course prepares the Worcester graduate for a range of career paths in design, animation, filmmaking, television production, public relations, illustration, motion graphics, and photography and arts management. The creative and intellectual nature of the award also fits the graduate for traineeships in areas outside the digital arts: this might include banking, corporate industry, local and national government and business development. As examples, graduates have recently been placed with the following major employers: BBC London, ITV Central and Saatchi and Saatchi, as well as independent design agencies, PR and marketing agencies, regional production companies and employers outside the independent media sector.

Graduates of Media & Culture courses work in a wide range of careers to which communication skills are central, including marketing and public relations, publishing, media and journalism, business and industry, charities and public administration. Furthermore, in a ‘media society’, where an understanding of how to communicate is all-important, graduates of media and cultural studies courses now work in a wide range of other industries, and are involved in designing websites, writing publicity and press material, and running media training. Employment sectors include marketing, public relations, event management, teaching, business, and the public sector.

How to apply

Apply through UCAS

Creative Digital Media and Media & Culture BA (Hons) - WPF3

UCAS is the central organisation through which applications are processed for entry onto full-time undergraduate courses in Higher Education in the UK.

Read our How to apply pages for more information on applying and to find out what happens to your application.

How to apply

Part-time applications

If you would like to apply to study this course part time, please complete our online application form.

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