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Creative Media and Graphic Design BA (Hons)

Key features of this course:

  • Our pioneering curriculum focuses on the emerging needs of the creative industries that aims to equip you for a career in digital media
  • Extensive industry links, with ‘live’ professional projects run in collaboration with national organisations, expert guest speakers, briefs set by visiting practising designers and a commercially experienced staff team
  • The Digital Arts Centre has incredible facilities including industry-standard film, sound and photography studios, state-of-the-art equipment and industry-standard software
  • Opportunity to develop expertise across graphic design, animation, film, motion graphics, illustration and photography
  • The course is structured to develop your strengths, ideas and creativity, equipping you for a career in graphic design and multimedia, by exposing you to commercial and professional situations as your knowledge and abilities grow
  • Teaching methods are varied and include a programme of lectures by visiting practising designers, all taught by enthusiastic lecturers’ used to working with commercial clients and whose teaching is fed by international contemporary practice and their own experience as professional designers
  • We place importance on active communication between students at all levels and with the teaching team to create a shared sense of community in which we can all take justifiable pride
  • We pay particular attention to developing our students’ appeal to employers from day one of the course. Final year students’ portfolios are presented to creative directors of professional and commercial companies, demonstrating to them that you are working to industry standards

Book an open day

For more information about teaching, learning and assessment on this course, please see the single honours course pages for Creative Media and Graphic Design.

The entire course staff have been nothing but supportive over the last three years, while encouraging and developing creative skills with all students.

Martin Price, Graphic Design BA graduate.

Creative Media and Graphic Design address highly complementary areas of creative practice and studying them as Joint Honours is therefore full of possibility. You will be supported to realise your concepts using a broad range of moving image and visual communication applications and you can choose to develop innovative, interdisciplinary final year projects that draw together your interests across both courses. 

Your creative development and critical understanding of design and visual theory will take place alongside your development of digital skills – skills that are applicable to the now very wide range of graduate employment generated by the dominant and fast-moving world of today’s visual and media culture. 

In Creative Media, available modules enable you to develop expertise in areas of digital design and creative practice including graphic design, animation, motion graphics, illustration and photography. As well as developing your creative work and digital ‘skills’, you will be introduced to the creative industries and the multitude of professions and careers associated with them. Many of your projects will respond to ‘live’ briefs set in collaboration with industry professionals. With their own, impressive experience as creatives, your lecturers, too, are expertly placed to share with you their inside knowledge of professional work.

Graphic Design supports your development as a graphic designer with the flexibility to work in today’s contexts, from print to web to multimedia design. Your creative ideas and approaches will grow alongside your use of computer technology and your critical understanding of design and visual theory. You will develop your team working skills and your understanding of how to respond to professional briefs, building your knowledge and experience of the current market. There are plenty of opportunities to work on ‘live briefs’ set by real clients from a variety of contexts, including businesses, museums, local authorities and charities. You will be encouraged to develop work for entry into national and international competitions and increasingly to follow your own interests, whether those involve a passion for typography or a preoccupation with motion graphics. Throughout, you will be introduced to the multitude of professional possibilities that are open to graphic designers, and there are plenty of opportunities to visit design studios and meet industry clients.

In combination, these subject areas are well worth considering if creative practice is your chosen approach to learning and study, if you are looking for a degree that will provide you with wide-ranging preparation to enter the multitude of employment fields encompassed by the creative and media industries, and if your interests are fired by the possibilities afforded by today’s digital design and communication contexts.


Entry requirements

104 Tariff points

The points above are the new UCAS tariff, which will be used for courses starting from September 2017. See our new UCAS tariff page for more information.

Shortlisted applicants are invited to attend for interview and to provide a portfolio for consideration

Study options

Full-time or part-time study available

Get in touch

Ree Han
Course Leader, Graphic Design & Multimedia

Helen Holmes         
Course Leader, Creative Media      
01905 855496

Admissions Office
01905 855111

Course content

Year 1

Core modules:

Video Production Project


Module options:

Crafting the Digital Image
Design: Skills and Theory 
Multimedia in Context
Concept Visualisation

Year 2

Core modules:



Module options:

Creating Sound for the Moving Image
Negotiated Video Production
Concept Generation, Research and Preproduction
Digital Photography
Multi Camera Studio Production
Motion Graphics and Design for Television and Cinema
Digital Photography and Image Manipulation
Graphic Design for Internet and Multimedia
Graphic Design for Print
Children’s Book Design

Year 3

Core modules:



Module options:

Independent Study
Extension Module
Experimental Practice
Studio Photography
Negotiated Project
Major Negotiated Project
Documentary Photography
Creative Digital Media Professional Practice
Green Design
Major Project
Design Awards and Exhibition
Live Brief
Industry Collaboration
Pressure Projects



The majority of Creative Digital Media graduates aim for direct entry into a career path. To this end, the flexible nature of the course prepares the Worcester graduate for a range of career paths in design, animation, filmmaking, television production, public relations, illustration, motion graphics, and photography and arts management. The creative and intellectual nature of the award also fits the graduate for traineeships in areas outside the digital arts: this might include banking, corporate industry, local and national government and business development. As examples, graduates have recently been placed with the following major employers: BBC London, ITV Central and Saatchi and Saatchi, as well as independent design agencies, PR and marketing agencies, regional production companies and employers outside the independent media sector.

Graduates from Graphic Design & Multimedia have gone on to work in sectors such as publishing, graphic design, web design, media and arts administration, or are self-employed. This course also provides an excellent basis for further studies. Its interdisciplinary nature means that students develop skills that are attractive to employers. In a Destinations Survey carried out by the University of Worcester Careers Service, 94% of Graphic Design students had found work or had gone on to further study within six months of graduating.

How to apply

Apply through UCAS

Creative Digital Media & Graphic Design & Multimedia BA (Hons) – PW3G

UCAS is the central organisation through which applications are processed for entry onto full-time undergraduate courses in Higher Education in the UK.

Read our How to apply pages for more information on applying and to find out what happens to your application.

How to apply

Part-time applications

If you would like to apply to study this course part time, please complete our online application form.

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