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What makes Business & Digital Communications at Worcester special?

Designed to help you enter the fast-paced and exciting world of advertising and digital communications, perhaps in an account management role within an advertising agency, this course will also prepare you for a career in marketing, brand management or the broader digital communications sector.  Supported by regular coaching, our professional network of academic staff, business leaders, advertising practitioners and digital communications specialists, and experience gained through our in-house Media Lab, you will be strongly placed to launch your graduate career.

Subject expertise in advertising, alongside practical experience of digital communications and a grounding in contemporary business issues (such as globalisation, digital workspaces, mobile technologies, personalisation and augmented reality), signal that you are a creative, digital-savvy and commercially-focused graduate.  Active experience through applied projects, placements, internships and study abroad will enable you to demonstrate the business knowledge and the management skills valued by employers.

Our range of fun extra-curricular activities, such as sport clubs, societies, cultural visits and the student social scene further add to your university experience and personal development.

Key features

  • Gain an insight into general management and access a wide range of optional modules that complement your development as a digital communications or advertising professional
  • Gain experience of working on digital communication campaigns for commercial clients through the Business School’s Media Lab
  • Enhance your employability through internships, consultancy projects, a one-year paid placement and integrated coaching from experienced business leaders
  • Experience international cultures and develop a global mind-set through options to work and study abroad
  • Develop your own business idea through the Business School’s Incubator
  • Enter advertising campaign ideas for national competitions (such as the Design & Art Directors New Blood Awards)
  • Gain Associate Membership of the Chartered Management Institute and Hootsuite Social Marketing Certification - there will be a charge for membership of the professional bodies
charles-hastings-building--city-campus-university-worcester-course-page-key-features

Entry requirements

What qualifications will you need?

112

UCAS tariff points

Entry requirements

112 UCAS tariff points - including GCSE English and Maths at Grade C / 4 or above

Applicants with no formal qualifications may be considered for Mature Student Entry Routes

 

Other information

If you have any questions about entry requirements, please contact the Admissions Office on 01905 855111 or email admissions@worc.ac.uk for advice.

Further information about the UCAS Tariff can be obtained from http://www.ucas.com   

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Course content

What will you study?

Our courses are informed by research and current developments in the discipline and by feedback from students, external examiners and employers. Modules do therefore change periodically in the interests of keeping the course relevant and reflecting best practice. The most up-to-date information will be available to you once you have accepted a place and registered for the course. If there are insufficient numbers of students interested in an optional module, this might not be offered, but we will advise you as soon as possible and help you choose an alternative. 

Year 1

Mandatory

  • Unlocking Individual Potential
  • Customer Insight and Marketing
  • Financial Management
  • Generation Digital

Optional

  • Data Driven Decisions
  • Language

Year 2

Mandatory

  • Unlocking Organisational Potential
  • Interactive Marketing Communications
  • Essential PR
  • Social Commerce      

Optional

  • Fundamentals of Management Accounting
  • Fundamentals of Financial Accounting
  • Financial Markets and Investments
  • The Global Economy
  • SME Management
  • Consultancy and Research Methods
  • Internship I
  • Responsible Business
  • Life-style Marketing
  • Market Insight
  • PR and Campaigning
  • Value Chain Management
  • Digital Advertising Applications
  • Managing Customer Care
  • SAGE Accounting
  • Public Law
  • Business Law
  • Micro Economics
  • Macro Economics
  • Managing Successful Projects
  • Creating a High Performance Workforce
  • Developing Employee Talent
  • Selling and Sales Management
  • Language
  • Digital Content Systems and Ecommerce
  • Cultivating the Entrepreneurial Mind-set
  • New Venture Formation   

Optional Placement Year or Year Abroad

You can choose to take a placement year and convert your degree to a 4-year sandwich degree with virtually all of our full-time Single Honours degrees in Business or Computing by taking a year in industry between your second and final years.

You will be able to apply to spend your placement year at an organisation of your choice, anywhere in the UK. Placement opportunities are available in all business sectors, including marketing, advertising, PR, HR, business management, finance, economics, programming and game design.

Year 3

Mandatory

  • International Business Strategy
  • Digital and Social Media Marketing
  • Advertising and Digital Communications

Optional

  • Spin Doctors and Other Persuaders
  • Strategic Financial Management
  • International Banking and Finance
  • Taxation
  • Employment Law
  • Applied Economics
  • Strategic Challenges for HRM
  • Rethinking Organisational Value
  • Intercultural Business Perspectives
  • Research Project
  • Consultancy Project
  • Internship II
  • Business Innovation and Entrepreneurship
  • Intrapreneurship
  • Brand Management
  • International Marketing
  • Customer Relationship Management
  • The Dark Side of Management
  • Service Innovation
  • Coaching and Mentoring
  • Saving the Planet, One Organisation at a time
  • Corporate Reputation Management
  • Digital Business
  • The Next Big Thing
  • Business Intelligence and Analysis   

Teaching and Assessment

How will you be taught?

Teaching and Learning

The University places emphasis on enabling you to develop the independent learning capabilities that will equip you for lifelong learning and future employment, as well as academic achievement.  A mixture of independent study, teaching, academic support through integrated coaching and the personal academic tutoring system enables you to reflect on progress and build up a profile of skills, achievements and experiences that will enable you to flourish and be successful.

Accreditation

All of our courses and modules have been mapped to take advantage of professional body accreditations: see individual course pages for further details.

Teaching

You are taught through a combination of interactive workshops, lectures, seminars, laboratory practical sessions, fieldwork, practical activities, etc.  Interactive workshops take a variety of formats and are intended to enable the application of learning through discussion and small group activities. Seminars enable the discussion and development of understanding of topics covered in lectures, and laboratory practical sessions are focused on developing subject specific skills and applied individual and group project work.

In addition, meetings (both individual and group) with personal academic tutors are scheduled throughout the academic year. There is an opportunity to undertake a year-long placement in the third year of the course, supervised by a work-based mentor and a University tutor. Depending upon the course, there may be an opportunity to study abroad at one of the exchange partner universities.

Contact time

In a typical week there will be at least 12 hours of timetabled teaching in lectures, seminars and small-group work. The precise contact hours will depend on the optional modules selected. If the degree requires a Research or Consultancy Project, students will have guided supervision time with a Project Supervisor.

Typically class contact time will be structured around:

  • Information giving, facilitated discussions, small group work, presentations
  • Practical skills – the opportunity to practise group facilitation, presentation, communication and listening skills
  • Visiting speakers and opportunities to visit other settings are regular features of the course

Independent self-study    

In addition to the contact time, full-time students are expected to undertake around 24 hours of personal self-study per week, plus additional preparation for assessments and examinations.  Typically, this will involve meeting with individual tutors to discuss progress and feedback, completing online activities, reading journal articles and books, working on individual and group projects, undertaking research in the library and online. In addition to this, students will spend time sharing ideas with fellow students, taking part in extra-curricular learning activities and engaging with external employers.

Independent learning is supported by a range of excellent learning facilities, including the Hive and library resources, the virtual learning environment, and extensive electronic learning resources as well as our network of employers and entrepreneurs. 

Assessment

The precise assessment requirements in an academic year will vary according to the mandatory and optional modules taken. The assessment strategy has been designed so that:

  • All modules have both formative and summative assessment elements. Formative assessment allows tutors and students to recognise strengths and weaknesses in learning and to address those issues immediately. Summative assessments are graded and count towards the final module grade, and they are assessed against the specific module learning outcomes
  • Typically 15 credit/ one semester modules will have one assessment item; 30 credit/ two semester modules will have 2-3 assessments
  • Across each individual year and cumulatively across all three years the concept of continuous assessment and/or building up expertise in different assessment types applies. A variety of assessment types (reports, portfolios, presentations, essays and a final year research or consultancy project) are designed to suit different learning styles
  • There may be some specialisation by subject: e.g. exams are more common in Accounting, Finance and Economics modules because the professional bodies prefer this method of assessment for exemption/ accreditation purposes and many of our modules are linked to those bodies in order to obtain such exemption/ accreditation
  • Different types of employability skills are embedded in all modules

Feedback

You will receive feedback on practice assessments and on formal coursework assessments. Feedback on examination performance is available upon request from the module leader.

Feedback is intended to support learning by indicating how you can improve in future assignments and you are encouraged to discuss it with personal academic tutors and module tutors to help support personal and academic development and enhance employability skills.

Feedback on formal course work assessments is normally provided within 20 working days of hand-in.       

 

Meet the team

 

You will be taught by a teaching team whose expertise and knowledge are closely matched to the content of the modules on the course. The team includes senior academics, professional practitioners with industry experience and business leaders and employers.

 

Teaching is informed by research and consultancy, and many lectures are Fellows of the Higher Education Academy. Teaching is informed by the research and consultancy work carried out by staff and staff profiles can be view at the WBS Staff Profile Page.

 

 

 

  • Dr Richard Nicholls

    Richard’s main teaching and research interests focus on the management and marketing of services. His specialist areas include interaction between service customers; providing services for older consumers; and customer misbehaviour.

    Richard has extensive international experience and has taught at a number of European universities, including the European Business School in Frankfurt, Poznan University of Economics and Warsaw University.

  • tim-sellick

    Dr Tim Sellick

    Tim began the development of his sales and marketing expertise as the Director of a Direct Marketing agency where he worked for over a decade. He then moved into academia after completing his Post Graduate Certificate in Education (Post Compulsory Education) delivering programmes for Birmingham City University for Undergraduate, Post Graduate, and for professional participants. Tim then then joined Saïd Business School at the University of Oxford in 2009 to work in Executive Education.

    Since 2011 Tim has worked at Worcester Business School where he teaches Marketing Communications, Marketing Strategy, and Sales Management.

    Tim is a multi-award winning case writer and has authored a winning case in the EFMD’s Excellence in Practice Awards twice. Tim is a Fellow of the Chartered Institute of Marketing (and a Chartered Marketer), and a Fellow of the Higher Education Association Academy.

Careers

Where could it take you?

  • Benefit from integrated career coaching throughout your course, where we will support you with preparation of your CV and interview technique
  • Develop the knowledge, skills and capabilities needed to make an immediate impact in your chosen organisation
  • Develop strategic insight in your chosen specialism so that you can deliver long term value for your chosen organisation
  • Gain professional body accreditation, exemptions and recognition
  • Create a portfolio of direct business experience through a one-year paid placement, internships, consultancy projects and company visits
  • Work on live client projects through the Business School’s Media Lab
  • Build your own business network
  • Learn a foreign language and experience international cultures through opportunities to work and study abroad
  • Develop your own business through the Business School’s Incubator

  • Case study

    STUDENT VIEW - Cameron Scott

    “Worcester provided the best course specifically related to the skills I wanted to gain. It also gave me the opportunity to study abroad for a semester, which turned out to be an invaluable experience for me. My time at Worcester shaped me into the person that I am today and inspired me to fully pursue my dreams and aspirations. I’m very happy with my result. I worked hard throughout the year consistently and was aiming for a First from the get-go, so it was great to get the result that I worked so hard for. My ultimate goal is to start up my own business using the skills and knowledge that I have acquired over my three years at university. In the short term, I am continuing my education, studying to become a qualified fitness trainer, whist trying to gain practical business experience.”

  • olly-wilcox-resource-group

    Case study

    PLACEMENT STORY - Olly Wilcox at Resource Group

    Olly’s placement as a Marketing Intern within a small marketing team of 5 gave him a deeper understanding of business, as well as enabling him to discover a passion for graphic design and a better idea of what he would like to do after university.

     

     

  • samantha-harris-volkswagen

    Case study

    PLACEMENT STORY - Samantha Harris

    Samantha Harris at Volkswagen Commercial Vehicles - As a Marketing Communications Assistant, Samantha’s placement involved her in digital and press advertising, photo and video shoots, social media, retailer-facing websites; creating product collateral, corporate identity management, internal communications and POS management. She even received receiving achievement ‘cheques’ from this major brand in recognition of her work.

     

     

  • Case study

    STUDENT VIEW - Ciara Joyce

    “My course was extremely useful. I loved it, and am proud to be a Worcester Alumni”. After graduating, Ciara completed a 2-month internship with a Creative agency working on the Social Media team before obtaining a position with a web-based company doing Customer Service and Social Media.

     

  • Kathryn_Hunt_at_Capgemini

    Case study

    GRADUATE JOB

    Kathryn Hunt at Capgemini - Kathryn’s placement as a Communications Assistant at global business enterprise software company helped her to land a graduate role at global technology consulting company, Capgemini. Kathryn Hunt, Advertising and PR student

     

     

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Costs

How much will it cost?

Full-time tuition fees

UK and EU students

The standard tuition fee for full-time UK and EU students registering in the academic year 2018/19 will be £9,250 per year.

For more details, please visit our course fees page.

International students

The standard tuition fee for full-time international (non-EU) students registering in the academic year 2018/19 will be £12,100 per year.

For more details, please visit our course fees page.

Part-time tuition fees

UK and EU students

The standard tuition fees for part-time UK and EU students registering on this course in the academic year 2018/19 will be £1,156 per 15-credit module, £1,542 per 20 credit module and £2,313 per 30-credit module.

For more details, please visit our course fees page.

Additional costs

Every course has day-to-day costs for basic books, stationery, printing and photocopying.  The amounts vary between courses.

If you decide to take up the optional placement year accommodation and travel costs may be incurred dependent on location of placement. As placements are paid by the employer at minimum wage plus these costs can be covered by the student’s wage. During this year you will pay 10% of normal academic fees to the University. You are provided with a placement tutor, and have access to the advice of the full placement team, as well as all University student support and services.

There are also occasional trips which may require you to incur travel costs.

There will be a charge for membership of the professional bodies

Accommodation

Finding the right accommodation is paramount to your university experience, and our welcoming student communities are great places to live and study.

We have over 1,000 rooms across our halls of residence. With rooms to suit every budget and need, from our 'Traditional Hall' at £98 per week to 'En-suite Extra' at £159 per week (2018/19 prices).

For full details visit our accommodation page.

Apply

How do you apply?

Applying through UCAS

Business & Digital Communications BA (Hons) - NP13
Business & Digital Communications BA (Hons) - With Placement Year - NP31

 

UCAS is the central organisation through which applications are processed for entry onto full-time undergraduate courses in Higher Education in the UK.

 

Read our How to apply pages for more information on applying and to find out what happens to your application.

UCAS CODE:

NP13 or NP31

Apply now via UCAS

Get in touch

If you have any questions, please get in touch. We're here to help you every step of the way.

Admissions office

01905 855111
admissions@worc.ac.uk  

Admissions tutor

Kate Dobson
01905 54 2520
k.dobson@worc.ac.uk