Work with employers on live projects, placements and paid work experience opportunities, gaining practical experience in supporting projects, analysing business data and helping organisations solve real-world challenges.
Clearing 2026
Apply now to start this September. Check course availability, find out how to secure your place and take advantage of our accommodation guarantee on our Clearing webpages or by calling 01905 544433.
Overview
Business Analytics helps you understand how organisations use data to make smarter decisions, improve performance and drive innovation.
You'll develop the analytical skills needed to interpret customer, financial, operational and market data, identify trends and solve real-world business challenges while building your knowledge of business, data analytics, artificial intelligence (AI) and digital systems. Using industry-standard tools such as Excel, Power BI, Tableau, SQL and Python, you'll learn how organisations turn data into actionable insights.
Through case studies, live projects and practical activities, you'll work on real business scenarios and explore how organisations use data to understand customer behaviour, identify market trends, improve performance and respond to change. You'll gain experience of working alongside both business and computing students, reflecting the collaborative nature of today's workplace.
Optional modules allow you to explore areas such as marketing, entrepreneurship, strategy and digital business, helping you tailor your studies to your career goals. With opportunities for placements, employer projects and paid work experience, you'll graduate with the practical skills, professional experience and confidence needed for careers in business analytics, digital business and data-driven management.
Placements and work experience
There are several ways to gain valuable industry experience during your course, including short-term paid placements, year-long internships and part-time roles with local businesses.
Our dedicated placements team offers one-to-one support throughout the process, helping you find opportunities, prepare applications and build confidence for interviews. You can choose to gain experience locally through our strong employer connections across the region or spend up to 12 months studying abroad.
You can also earn money while developing skills relevant to your degree through the Springboard Programme the Business School's employability and placements scheme. The team works closely with local and regional employers to match students with project-based opportunities that complement their studies.
Many Springboard roles begin as short-term projects and develop into part-time positions that students continue alongside their degree. Recent opportunities have included roles as marketing and events assistants, IT assistants in local schools, and supporting sustainability projects for regional businesses.
Course content
Each year you will study a mix of mandatory and optional modules.
We regularly review our courses to reflect the latest research and developments in the subject area, as well as feedback from students, employers and the wider sector. As a result, modules may change to ensure the course remains current and relevant.
Optional modules will run if enough students choose to study them. It is not guaranteed that all modules will be offered every year.
Careers
You’ll be treated like a future business professional from day one as you develop the skills and experience to succeed in the global business world.
You’ll build a portfolio of relevant experience through internships, consultancy projects and company visits. On top of this, we’ll support you with job hunting, CV writing and interview preparation.
This degree could be the first step toward your career as a:
- Business Analyst
- Data Analyst
- Business Intelligence Analyst
- Digital Business Analyst
- Operations Analyst
- Marketing or Customer Insights Analyst
- Strategy or Management Analyst
- Systems Analyst
- Performance and Reporting Analyst
Start your own business
If your goal is to be your own boss, our entrepreneurship modules will guide you through the process of planning and setting up your own business. You’ll also have access to start-up support and our network of business mentors.
The University also hosts an annual 'BOSS' competition, where students can win up to £10,000 to go towards their own business.
Other options
You could choose to progress onto a postgraduate degree to take your learning even further. For example our Master of Business Administration (MBA) or Marketing MSc.
You could also train to teach with a one-year Primary or Secondary PGCE at Worcester.
Course highlights
Teaching and assessment
Our course has been designed by academics and industry specialists to prepare you for a career in business. You’ll be taught through a combination of practical activities, seminars, lectures, and one-to-one tutoring.
Our highly practical assessment methods include presentations, digital artefacts, portfolios, and business reports - preparing you for the work you’ll be doing when you graduate.
Teaching and assessment contents
You are taught through a combination of interactive workshops, lectures, seminars, and practical activities. Interactive workshops take a variety of formats and are intended to enable the application of learning through discussion and small group activities. Seminars enable the discussion and development of understanding of topics covered in lectures, and laboratory practical sessions are focused on developing subject specific skills and applied individual and group project work.
Meetings (both individual and group) with personal academic tutors are scheduled throughout the academic year.
There is an opportunity to undertake a year-long placement in the third year of the course, supervised by a work-based mentor and a university tutor. Depending upon the course, there may be an opportunity to study abroad at one the exchange partner universities.
Entry requirements
UCAS tariff points required: 112
| Qualification | Grade |
|---|---|
| A-level | BBC |
| BTEC National Extended Diploma | DMM |
| T-level | Merit |
We do accept Access to HE Diplomas and other qualifications which may not exactly match the combinations above. Work out your estimated points with the UCAS tariff calculator.
Any questions?
If you have any questions about entry requirements, please call our Admissions Office on 01905 855111 or email admissions@worc.ac.uk.
Fees
Fees contents
UK and EU students
The standard fee for full-time home and EU undergraduate students on BA/BSc/LLB degrees and FdA/FdSc degrees in the academic year 2027/28 is £10,050 per year.
Tuition fees are reviewed annually and may increase each year for both new and continuing students.
For more details on course fees, please visit our course fees page.
International students
The standard tuition fee for full-time international students enrolling on BA/BSc/LLB degrees and FdA/FdSc degrees in the academic year 2027/28 is £17,700 per year.
Tuition fees are reviewed annually and may increase each year for both new and continuing students.
For more details on course fees, please visit our course fees page.
How to apply
How to apply contents
Apply full-time
Applications for September 2027 entry will open soon.
Contact
If you have any questions, please get in touch. We're here to help you every step of the way.
Dr Paulo Mora-Avila
Head of Department for Marketing and Enterprise & Senior Lecturer in PR and Corporate Reputation, Public Relations and Campaigning Leader
p.moraavila@worc.ac.ukAdmissions Office
admissions@worc.ac.uk01905 855111More to explore
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