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Julia Ognieva


Julia Ognieva did not wait around after finishing her finals at the University of Worcester. Heading for a career in advertising, she went straight into a six week internship with a London agency.

By the time the post came to an end Julia had landed a full time job with Tapjoy, mobile advertising and monitisation platform.

Her first class degree from Worcester in Business, Economics and Advertising helped to make her stand out, but she believes another key factor was the effort she had made to keep up to date and in touch with the industry during the three year degree course.

"I went to networking events and kept up with the social media on Twitter and Linkedin. I kept up with current thinking and met people relevant to what I was studying," she says.

"A lot of the material on the course was topical and relevant and based on real business case studies. Lecturers have worked in the industry and brought in people from their networks to talk to us."

Born in the Ukraine, Julia arrived in London at the age of 18 with basic English and enrolled on a foundation course at a small private college so she could meet the entrance requirements for a UK business school. Now 24, she has become fluent in English and also speaks Ukrainian, her home language, and Russian. The Slavic languages have proved useful in her position as a publisher sales manager at Tapjoy, a company with an international client base.

"I chose the University of Worcester for the course and because the city is more relaxed and accessible than London. Instead of spending hours on public transport I could devote time to photography, my secret passion."

Julia, who displays her photographs on her website, found plenty of material in Worcester.

"It’s a lovely, lively city with the Malvern Hills on the doorstep. The university itself is quite small; relaxed and friendly. You feel the lecturers have their doors open and want to help you."