James Beardsmore

James Beardsmore

MSc Studentship - Football Coach

School of Sport and Exercise Science


Contact Details

email: james.beardsmore@worc.ac.uk
tel: 01905 542691

James (Jimmy) Beardsmore is a sports coaching practitioner with experience in a number of different contexts including: school curriculum delivery, youth coaching and university football programmes. Jimmy is a football coach who has worked within the foundation phase, youth development phase and the professional development phase. He has a passion for developing people and supporting athlete-learning.


  • First class degree in BSc Sports Coaching Science, University of Worcester (2018)
  • FA Level 3 (UEFA B) in Coaching Football (2019)
  • FA Youth Award (2018)

Scope of Role at University

Head of the University’s football programme, overseeing the women’s and men’s provision. Jimmy’s role also includes student outreach and engagement, which utilises his skills in the teaching of some undergraduate modules. He also acts as outreach to external bodies to demonstrate the provision available at the University of Worcester in football.

Internal Responsibilities

Coaching the men’s football first team, mentoring other coaches delivering in the football programme, setting a football syllabus and creating a ‘vision’ and culture for the football club.

External Responsibilities

Football Coach for Kidderminster Harriers Junior Academy.

Industry Background

  • Previously worked at Birmingham City University football programme.
  • External football coach at Malvern College.
  • Worked at the Albion Foundation as a Community Coach.
  • Grassroots football coaching experience.