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Worcester Ready to Welcome Tour of Britain

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Stage Four of the Tour of Britain gets underway in Worcester’s city centre this morning, with high-profile cyclists such as Bradley Wiggins, Marcel Kittel and Mark Cavendish among those departing from The Hive library ahead of the 115-mile stage.

Britain’s biggest cycling event will highlight the accessibility, routes and location which all make Worcester the perfect place to get around by bike, whether you’re an elite racer, a casual cyclist looking to improve your fitness, or a student looking for an enjoyable, environmentally-friendly way to travel between campuses.

If you’re looking for a quicker way to get to lectures, or you’re interested in exploring some of the area’s stunning scenery, students and staff at the University of Worcester have the chance to jump on their bicycle as part of the University’s Bike Loan scheme.

The scheme – launched last year – gives members of the University’s community the opportunity to hire bikes on a regular basis from one of the University’s 24-hour reception points.

Matt Smith, Sustainability Co-ordinator at the University of Worcester, explains: “Worcester is a fantastic place in which to cycle, and we wanted a scheme which encouraged our students and staff to enjoy their city, whilst also promoting the health and environmental benefits of cycling as a form of transport.”

During the scheme’s first year, almost 1,500 bikes have been hired out, with users cycling an average of 7.27 miles per hire and a total of 9,069 miles overall. Over a third of surveyed members say that the scheme has helped them to become more confident on their bikes.

Matt Smith continues: “When we launched the scheme, we wanted to promote cycling and reduce the barriers to students and staff.

“The fact that so many people have embraced the scheme is great, and we look forward to watching even more members get on their bikes and enjoy Worcester and the surrounding areas over this coming academic year.”

Sara Stadler, a Digital Film Production student, adds: “The scheme is great; it means no waiting around for the bus, I just get on my bike and go. It also has the benefits of being cheaper, healthier and a lot greener as well.

“Finding out that free bike lights and a helmet were also included in the annual fee was a big bonus too; it’s the cheapest way to stay fit that I’ve ever come across!”