Lecturer in PR and Corporate Reputation, Public Relations and Campaigning Leader
Worcester Business School
tel: 01905 542766
Paulo has an extensive international experience in the fields of Marketing, Advertising and PR, performing roles both in academic and practical levels.
He holds an MBA from Royal Holloway University of London and a PhD in Marketing, Social Media and Consumer Behaviour with a focus on branding from the University of Birmingham.
Paulo’s teaching experience include Lecturer in Marketing at Birkbeck University of London, Lecturer in Marketing Strategy at Hult Business school and Assistant to Lecturers in Marketing Management at Birmingham University. His teaching and research areas of interest include, consumer behaviour, brands, social media, digital marketing, corporate reputation, and cross-cultural and cross-generational marketing.
- Teaching & Research
Teaching & Research
- Professional Bodies
Chartered Institute of Marketing
Academy of Marketing Science
American Academy of Advertising
Chartered Institute of Public Relations
- External Responsibilities
Paulo is also an active member of the Prince’s trust Birmingham Chapter acting as a youth mentor.