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Our research methods

Would you like to get under the skin of your employees, colleagues, customers or users through in-depth qualitative research? Or, would you like to gain a broader measure based on scores, ratings, and statistics through a quantitative survey? Or, maybe a bit of both?

We can conduct research using a range of qualitative approaches including

  • Focus Groups
  • Depth Interviews
  • Telephone interviews
  • Online consumer research (netnography)
  • Desk-based research
  • Usability testing

We can also conduct research using a range of quantitative approaches including: 

  • Online Surveys
  • Telephone surveys
  • Experiments

We can either just help you design your data collection tools or offer advice on your planned research process, or take care of the entire research process end-to-end from data collection through to analysis and reporting.