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Our research specialisms

Your people

We can help you research Human Resource issues such as recruitment and selection, training and development, time management, managing diversity and equality, Human Resource Management, career development, Management and leadership development, employee satisfaction and morale, organisational culture, cross-cultural management, and training evaluation. Within WBS, we have unique practical expertise in areas including coaching and training (Dr Rebecca Jones), psychopathy in the workplace (Dr Holly Andrews), and change management (Dr Mark Loon). Within WBS we have also developed two psychometric tests; the Time Personality Indicator and the Career Competency Indicator which can be used to profile your people and identify effective development solutions. Please contact Dr Helen Watts for more information on these tests. Interested in the academic work we do in this areas? Find out more about our Careers and Leadership Development research group.

Your customers 

We can help you research Marketing issues such as customer satisfaction, customer retention, product/service quality evaluation, brand perceptions, Personal selling and sales strategy, buying behaviour and marketing strategy. Within WBS, we have unique practical expertise in areas including satisfaction within membership organisations (Dr Helen Watts), customer-to-customer interaction (Dr Richard Nicholls), and the ageing consumer (Dr Richard Nicholls). Interested in the academic work we do in this areas? Find out more about our Complex Customer Interaction research group.

Your innovations

We can provide research to help you take the right steps with your new business or launch of a new product/service. We can assess start-up feasibility, conduct concept testing, and help you to objectively evaluate the costs and benefits of innovations. We can also help you evaluate corporate strategy, Policy and organisational development. Within WBS, we have unique practical expertise in areas including service innovation (Dr Vessela Warren), enterprise risk management (Dr Abdul Taroun), environmental and economical sustainability (Dr Kay Emblen-Perry), international expansion (Dr Laila Kasem) and SME innovation (Chris Boulton and Nigel Walton).  Interested in the academic work we do in this areas? Find out more about the Managing Operations, Risk and Sustainability Research Group (MORS) and the Digital Economy Research Group.

Your systems

We can help you to research and develop electronic solutions relating to electronic entertainment, Immersive Environments, Character animation, computer graphics and serious games. We can also help you to evaluate the success of, or potential to use, e-business and sociotechnical networks. Within WBS, we have unique practical expertise in areas including systems modelling (Dr Joy Garfield) and interactive intelligent systems (Dr Chris Bowers).